Bizcommunity.com
Marketing & Media
Mon 25 May 2009
ALL INDUSTRIES  | COMPANIES  | JOBS  | EVENTS  | SUBMIT NEWS  | ADVERTISE  | FOLLOW  | MY ACCOUNT  | SUBSCRIBE  |  UNSUBSCRIBE

SABC woes, IPL glows

And the SABC's troubles just keep on multiplying... Whether it's R800 million or R1.8 million in the red, or a R2 billion short-term bailout versus R6 billion over the next five years, it's making everyone hot under the collar. Naturally, management and board members, according to more than one news report, are not letting their organisation's woes slow them down... and they're sending out the wrong message by making first-class flights and staying at top hotels (except for the third board member who resigned recently). They should, instead, be setting an example. Clearly, the R175 000 that company secretary Thelma Melk has spent on travel - six overseas trips since October 2008 - is a drop in the ocean when compared with the R2 billion for which the broadcaster is begging, but management should set the tone, especially when the financial woes are having a domino effect on the livelihood of television producers, writers and artists, and resulting in sponsorships for events such as the Encounters documentary festival drying up. Yet management is not, as reported in Issa Sikiti da Silva's story today, Molefe's mission impossible to 'exorcise' SABC News. On a happier note, the DFL Indian Premier League (IPL) ended with more than a few spectacular bangs last night, Sunday, 24 May 2009, and while there have been some problems, by and large the organisers, together with South Africa as host, have done an outstanding job. As a result, our reputation for staging large sporting events is intact. However, there have been rumbles regarding the marketing effort for the Confederations Cup and 2010. Naturally, we want both events to be exceptional, but the local organisers are following upon several local class acts (Rugby World Cup, Twenty20 World Cup and now the IPL) and perhaps, if they have not yet approached the organisers of these events to benefit from their experience, they would be wise to do so, and as often as they need to. Last but not least, excitement is growing in leaps and bounds when it comes to the Seacom undersea cable (which has even joined Twitter as @SeacomLive), now in the final stretches of completion and which should be operational by the end of June, thus bringing much-needed international Internet bandwidth to Africa. Bizcommunity.com's assistant editor Simone Puterman will be part of the media/social media site-visit to Mtunzini landing station in KwaZulu-Natal later this week, so don't forget to follow her tweets on Thursday 28 May! Go go go, go Seacom, go! The biz editorial team
Please send all marketing and media news to marketingnews@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com.

Featured Press Office of the dayMore   |   Join
AdCheck
Launched in the heart of Johannesburg in 1971. AdCheck provides a comprehensive advertising monitoring and analysis service to the Media & Advertising agencies, as well as Brand Owners. Assisting clients to enhance their own marketing & advertising strategies.
Contact  |  News  |  VISIT PRESS OFFICE  |  @Adcheck1971  |  Linkedin  |  Facebook
Quotes
George Bernard Shaw
"I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can. I want to be thoroughly used up when I die, for the harder I work the more I live."

More quotes  Submit a Quote
Jobs offered
Have you submitted your Loeries entry?
Read
FOLLOW US
List company
List CV
List new business
List portfolio showcase
List profile
Submit event
Submit gallery
Submit job ad
Submit new appointment
Submit news
Submit noticeboard
Submit op-ed contribution
Home
My job ads
My events
My company
My CV
Advertising: We welcome your sales enquiries! Email sales and read more about our advertising rates

3rd Floor, 62 Roeland St, Gardens, Cape Town, 8001, South Africa. Tel +27 (0)21 404 1460
© 2026 bizcommunity.com. All rights reserved.