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Thu 26 March 2009
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Quotes
David Ogilvy,
"You have only 30 seconds [in a TV commercial]. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull ... When you advertise fire-extinguishers, open with the fire."

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New business
  • Cybele Forest Lodge and Health Spa appoints The P.R Team - more info
  • VWV has been appointed by SABMiller - more info
  • Interflora reappoints Altersage - more info

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New appointments
  • Michelle Gericke joins ChilliBush Communications as Media Director
  • New appointments at PR Dynamics. - more info

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International radio playwriting competition deadline looms
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Sony campaign to support “Leverage”
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