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 | African Response is South Africa's specialist market research and consumer intelligence partner for the majority market, delivering strategic insight, advisory, CFE Monitoring and Evaluation that empower decisions and accelerate growth. |
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Leo Burnett "A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'." |
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 | There was a ruckus in the henhouse when two fried chicken franchise rivals, KFC and Chicken Licken, went beak to beak over a Chicken Licken television commercial, flighted earlier this year, which ruffled KFC's feathers. This week, the Advertising Standards Authority of SA (ASA) ruled in favour of Chicken Licken. Read |
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