One of the most enjoyable events I have been privileged to attend this year was a seminar with Tom Peters, hosted by Global Leaders. In one of the themes of the day, he spoke about the rise of women in dominating the market - as consumer and leaders. There's even a word for it: 'womenomics'. Peters is very funny at times and asked depreciatingly, 'What was the point of men?' He quoted studies and stats that showed that everywhere on the globe, developed and developing nations alike, that women were streets ahead of their male counterparts in management and leadership success, at school, and most importantly for this market - as the consumer. Women are driving economic growth. Yet, marketers don't seem to have cottoned onto this fact, judging by the continual stereotyping we see in advertising around us - which concerns Peters, as he said organisations are not responding to the wishes and needs of the people who buy their products or use their services. Bizcommunity will be taking the conversation further at The Women's Show on its Joburg leg in Sandton, 25 - 27 April 2008, in a live panel discussion with some of South Africa's top ad women and marketers. Go to www.thewomensshow.com for more. [Note, I'm on leave for the next week but all news must be sent to marketingnews@bizcommunity.com as usual.]
Enjoy! Louise Marsland, editor: editor@bizcommunity.com. All marketing news to: marketingnews@bizcommunity.com. Responses to this column welcome on our blog: http://blog.bizcommunity.com.