Welcome to 2007! Only three years to 2010 - and another three years of columns, letters, blogs and articles on whether or not we'll be ready... (have your say in our Forum section). Kicking off the New Year Bizcommunity.com will be running a daily round up this week of trends in media, marketing and advertising from local and global pundits for the year to come, ending off the week with a few humorous 'alternative' predictions for 2007. The social media revolution is the hottest trend right now, as aptly summed up by Time magazine which awarded 'Person of the Year' to "you", us all, as the bloggers or citizen journalists cluttering up cyberspace with their two cents worth. Also a big talking point online currently is global ad agency, JWT's 70 trends for 2007 (see below). In another trend report, The Hartman Group reports that people are no longer content to be passive consumers and are increasingly utilising the marketplace for their own creative ends (also below). Locally, this is a fantastic year in our industry for international events of significance coming to South Africa: from the 10th anniversary of the fabulous Design Indaba taking place 21-24 February which always attracts such phenomenal glocal speakers; the World Public Relations Festival from 13-15 May; and the 60th Congress of the World Association of Newspapers 2-6 June. All are taking place in Cape Town. It is always an incredible networking and learning experience to attend these events and showcase our industry sectors on the global stage. Bizcommunity.com will of course bring regular updates and all booking details as the year progresses. Wishing all our readers, advertisers, media partners and clients a happy and successful new year! Enjoy! Louise Marsland, editor, editor@bizcommunity.com