The Brand Ex Awards launched last week as the first ever Pan-African awards programme to recognise and reward outstanding work in experiential marketing. The Brand Ex awards are an industry-led initiative by experiential branding and marketing companies that feel existing awards do not cater for their work or highlight return-on-investment for marketers as a criteria, which they feel should be a factor in awards. Bizcommunity.com is proud to be a media partner to the event to help ensure its success and will keep the market updated. We are involved because we have the most reach of any local media in SA in this industry in Africa. We're also making a call to readers in the industry to give us your "Lessons Learnt" for 2006. Every year we publish trends predictions and thought leadership opinion on what the year to come holds, but this year we would also like readers to email us with their most important lesson(s) learnt in 2006, from a business and industry perspective. Just one. Please put your first name, age and job title in - all other details will be kept anonymous. Please email me on editor@bizcommunity.com by the end of November. We look forward to your contributions, thank you! Enjoy! Louise Marsland, editor, editor@bizcommunity.com