
MIPCOM, the world's audiovisual content market, is currently underway in Cannes, France. Platypus Productions partner Stanley Edwards and development producer Anthony Wayment are Bizcommunity.com's eyes and ears again this year and will be compiling daily reports for our ezine. MIPCOM is the global content event for co-producing, buying, selling, financing and distributing entertainment content across all platforms. It provides the key decision-makers in the TV, digital and audiovisual content industry with the only forum to network, discover future trends and trade content rights on a global level. With their focus on branded (advertising-funded) content, Stan and Anthony are searching for new client opportunities and preparing for industry report backs in Cape Town on Friday, October 27 and Johannesburg on Thursday, November 2 - look out for further details on Bizcommunity closer to the time. Some of the sessions they're attending include reports on advertiser-funded and integrated programming that details the most successful shows of this type around the world, who is producing and funding them, and what have the producers learned from this experience, as well as case studies of some of the world's best branded content. Their blogs and podcasts can also be viewed daily on their website:
www.platypusblog.com.
Enjoy!
Louise Marsland, editor,
editor@bizcommunity.co