To quote an oft used cliché: the winds of change are blowing through the industry. There seems to be a new energy in many of our industry associations, as the pace increases to equitable transformation. The Marketing Federation of South Africa (MFSA), in particular, has loudly proclaimed its intention to serve the industry and has asked for '100 days' to prove its case. Good luck to Dee Blackie and her exco. It's about time there was some straight talking on the issues simmering under the surface and a recognition that the process cannot achieve success without industry buy in and the involvement of key stakeholders. The clock is ticking... Have a good one! Louise Marsland, Editor, editor@bizcommunity.com