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Get to know the continent's top brandsAfrica's best brands were revealed at the 4th Annual Brand Africa 100 last week. MTN came out tops with a Grand Prix for Africa's Best Brand, as well as the Most Admired Brand in Africa award. Ngugi Mungai adds that consumers want enhanced digital branding. This boils down to offering consumers choice in terms of flexibility, freedom, and convenience in when and how they consume your brand. Offering tailored, inspiring content experiences works best. Then, according to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. That's because SEO or Search Engine Optimisation has always been about providing the best online user experience through great content your readers can't help but engage with. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".  | Today's top stories |
At the 4th Annual Brand Africa 100: Africa's Best Brands, which took place at the Sandton Convention Centre on 22 October, the top brands in Africa were announced... Read | Ngugi Mungai Businesses have to improve their branding technique because empowered consumers want more flexibility, freedom, and convenience in when and how they consume their preferred content... Read | Dee Stephens The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine... Read |
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 | Leigh Andrews The impact of Gen Z on the way brands treat consumers, the rise of Afrofuturism and the real reason many brands fail at cracking the African market were all hot topics on the first day of this design business-centric conference... read | | |
 | Jean-Pierre Afadhali Airtel and Facebook have partnered to increase Internet access by setting up an online service to be used by Rwandans free of charge... read | | |
 | The winners of the West African regional 2015 All Africa Business Leaders Awards (AABLA) in partnership with CNBC Africa were announced at a ceremony held at the Eko Hotel & Suites, Lagos on 22 October... read | | |
 | Stuart Thomas Mxit on Friday confirmed that it would shutting down its commercial operations to focus on Reach, its charitable arm... read | |  | Leroy M. Sonpon, III Cellcom Telecommunication has announced a huge partnership deal with Facebook, which gives their customers in Liberia free access to Facebook and other internet sites... read | | |  | London International Awards has announced the shortlist for Non-Traditional, where 62 entries have made it to the final round. Winners will be announced on 10 November... read | |  | SAN FRANCISCO, USA: Instagram unveiled a new feature allowing users to post one-second video "loops" in an effort to keep up with rivals offering animated images... read | |  | London International Awards (LIA) has announced the shortlist for Digital, with a total of 116 entries making it to the final round. Winners will be announced on 10 November... read | | | More International | |
| | Africa ComInforma - 17 Nov 2015 to 19 Nov 2015, Cape Town | | |
| Vince Lombardi "Winning isn't everything, but wanting to win is." |
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