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 | DION CHANG, KHUMO THEKO The year 2020 is seen as a landmark for various global policy and technology developments, even as the world struggles to recalibrate from the political, economic and socio-cultural upheavals of 2018... read |
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 | JESSICA TENNANT In time for the festive season, Riverbed launched a campaign on behalf of the Association for Alcohol Responsibility and Education (aware.org) to continue the conversation around drinking and driving in South Africa...read |
|  | | After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019...read |
|  | LEIGH ANDREWS Woolworths' Taste magazine keeps scooping up international awards, and they've baked their role in the customer journey to a delicious crisp. Editor Kate Wilson takes us on a delicious journey of customer experience and how they've perfected the tricky terrain of custom publishing...read |
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| BizTrends Event |
 | BRONWYN WILLIAMS 'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is. Read |
 | BONGANI CHINKANDA The ways of the future start today which is why future proofing is not something that can be ignored and shelved for a later stage... Read |
 | JUANITA PIENAAR The problem with personalised messaging is time. The solution is to automate and, beyond bots, the solution is voice. Because if you are looking to provide the ultimate in convenience and seductiveness to your customers, don't make them type... Read |
 | LISA STEINGOLD It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more... Read |
 | GARY CORIN, ISSUED BY SPECIALISED EXHIBITIONS Marketing. The term has (especially of late) been deconstructed, reconstructed and analysed from every angle, curve and graph. Its core, however, has continuously remained robust and unchanging: communication... Read |
 | SIBONGILE VILAKAZI, ISSUED BY KANTAR If as an organisation you are not at least talking about the customer being at the centre of everything you do, you are seriously being left behind. The buzzword amongst business strategists now is Client Centricity... Read |
 | MONIQUE CLAASSEN, ISSUED BY KANTAR 2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time media ROI... Read |
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| |  | Design Indaba has announced that award-winning poet, performer and theatre producer Koleka Putuma will be joining their team... Read |
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| Advertising |
 | BRENDAN SEERY Maybe the social media 'clevers' and whoever in the Ford food chain signed off on the Ecosport SUV 'keyless start' ad can share the Onion... Read |
 | ESTELLE NAGEL If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market... Read |
 | ADAM HOWARD Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the Maq Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures... Read |
 | ISSUED BY DENTSU The Story Lab, a premium entertainment content division for Dentsu Aegis Network, has been appointed by ABInBev Africa to develop and execute the entertainment strategy, starting with Castle Lite SA and Budweiser SA and Nigeria... Read |
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| Branding |
 | NATHAN CRITCHLOW AND DANIELLE MITCHELL Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence... Read |
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| ESG |
 | JOANNA OOSTHUIZEN In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government... Read |
 | ISSUED BY GINKGO AGENCY As a counter-narrative to negative press, Beautiful News shares stories of positivity and inspiration - a celebration of the diversity of voices that represent the best of our nation... Read |
| Marketing |
 | Pernod Ricard recently announced that Charl Bassil is leaving Pernod Ricard SA to go and head up Absolut Vodka globally... Read |
 | JOHANNA MCDOWELL IAS managing director and Scopen Africa and UK partner Johanna McDowell takes BizCommunity readers through current trends in marketing to communications investment ratios, highlighting where South Africa ranks compared to the global average... Read |
| Media |
 | The year 2018 was the deadliest year for journalists in the past three years, with Afghanistan topping the list as the deadliest country for journalists worldwide in 2018... Read |
| OOH |
 | JESSICA TENNANT With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers... Read |
| PR & Communications |
 | MAMAHLATSE MAROKANE 2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing... Read |
| Publishing |
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| Radio |
 | MARINO SIGALAS Now that was dramatic! OK, maybe I should change the header to "Radio as we know it is dying," says Marino Sigalas from The MediaShop... Read |
| Retail |
 | JUANITA PIENAAR Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season... Read |
 | Luxury fashion label Prada has been lambasted for selling monkey-like figurines with overly large red lips in a style reminiscent of racist caricatures of black people... Read |
 | Pernod Ricard, the owner of Beefeater gin, Absolut vodka and Jameson whiskey, is strengthening its partnership with African e-commerce player Jumia by buying an unspecified stake... Read |
| Social Media |
 | IZA GREK As the year settles into silliness and switch-off mode, including mental agility, why not be ahead of your competitors by planning your content strategy for January and welcome 2019 with a high-impact social media campaign?... Read |
 | 2018 saw Facebook grow its momentum and step up its investment in Africa... Read |
 | Social media marketing is one of the most effective ways to reach buyers during the holiday shopping season. This infographic shows a move-by-move, a ho-ho-holiday social media marketing strategy that will get eyes on your product and clicks to your page... Read |
 | Twitter has shared which South African brands won Twitter in 2018 across themes like brand voice, use of 6-second video, brand purpose, and launch moments... Read |
 | SYLVIA SCHUTTE South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space because you could be missing out if you're not already using LinkedIn for business... Read |
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| TV |
 | JACQUES BENTLEY Jacques Bentley from Skyworth highlights four global industry trends that are making waves and are expected to gain even more momentum in 2019... Read |
| Behind the Selfie |
 | LEIGH ANDREWS This week, we go behind the selfie with Tasmin Kingma, head of media at Hoorah Digital... Read |
| Business |
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 | NASREEN SAUNDERS On 9th January, Bitcoin - that mystically cryptic medium of exchange of invisible money (cryptocurrency) directly to another person (peer-to-peer) - turns 10... Read |
 | Aon's Talent, Rewards and Performance white paper, Unlocking the power in your people, emphasises that the digital talent gap is not a challenge left for future chief human resource officers... Read |
 | CRAIG FREER The addressable market opportunity for the Internet of Things (IoT) in South Africa is predicted to grow to R24.5bn by 2021... Read |
 | The number of organisations globally which mention the UN Sustainable Development Goals (SDGs) in their annual corporate or sustainability reports has increased by 10% on last year... Read |
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 | African Response offers market research, ongoing insights, strategic advisory & consulting, financial education programme implementation, monitoring & evaluation. Specializing in low-to-middle-income consumers. |
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