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Marketing & Media South Africa

Now screening: Get your GoT fix!

Social media was buzzing ahead of the season premiere of Game of Thrones. Louise Marsland, one of the biggest GoT fans we know (this preview article she wrote late last week serves as proof), was up with the earliest Twitter birds to watch the episode and talks us through the hype and whether expectations were met in an article titled 'And now my watch begins...' Marsland says it didn't disappoint, leaving as many questions unanswered in the first episode as the final of Season 5 - that said, if you're a fan and haven't seen the show yet, stay off the internet!!

In other exciting news, the final rankings are in: South Africa came joint-12th overall in D&AD judging 2016, responsible for 13 of the 749 pieces of work awarded D&AD Pencils out of 26,000 design and advertising entries this year. Pencil colours will only be revealed on 19 May, so hang on till then...

Sticking to that winning theme, with the Loeries 2016 just a few months away I found out what's going on 'Behind the Loeries' with Jarred Cinman, who is not only MD of NATIVE VML but also chair of the IAB SA and a member of the Loeries board focused on all things digital.

Fittingly, Joseph Neusu writes that mobile is the closest brands can get to SA consumers, especially in light of the recently released 2016 MMA Marketing Report. It shows that smartphone ownership in SA which now stands at over 19 million out of the 38 million adults with mobile phones.

Seems consumers are paying more attention to content on a variety of screens than ever before.

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Today's top stories
And now my watch begins...
[Louise Marsland] #GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet! read


SA ranks 12th at D&AD Judging 2016

2016 D&AD Judging Week resulted in 749 pieces of work being awarded a Pencil out of 26,000 of the best pieces of work in design and advertising from the past year... Read

Mobile is the closest brands can get to SA consumers

Joseph Neusu

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013... Read

[Behind the Loeries] with... Jarred Cinman

Leigh Andrews

Jarred Cinman kicks off our special 'Behind the Loeries' feature, which puts the spotlight on key Loeries-related names... Read

Cannes Lions
Lions Innovation start-up package for young businesses
Cannes Lions International Festival of Creativity 2016 is offering a unique start-up package this year to ensure that those with young businesses or start-ups get the most out of connecting like-minds, creativity and innovation... read



Marketing
Marketing to Millennials

Issued by Pyrotec

Millennials or Gen Yers - those born between the early 1980s to the early 2000s - are an important generation for marketers and brand owners to get to grips with... read
Advertising
Fourth Creative Challenge ready for pushy brands
The fourth Times Creative Challenge is ready for art directors and copy-writers delivering quick turnaround, high impact tactical print ads for their clients... read
The Talent Boom opens up a new office in Amsterdam

Issued by The Talent Boom

The Talent Boom, global recruitment search firm for elite creative, digital, tech and marketing talent, has recently opened an office in Amsterdam... read



Digital
Appointing app developers - quick guide to selection
The demand for app development in sub-Saharan Africa currently outstrips supply, forcing the cost up and creating longer lead times, as even the smallest of companies switch onto the power of being mobile and having an 'app' to engage and retain customers... read
Five digital marketing tips for B2B companies

Boris Dzhingarov, Issued by Monetary Library

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience... read
Listen in on Superbalist.com's Luke Jedeikin regarding e-commerce on Biz Takeouts

Issued by Amplicon PR

Superbalist.com was the largest winner for a single brand at the 2016 IAB Bookmark Awards, and this achieved with no input or assistance from an external digital agency... read
#IAmMuslim - An initiative to address Islamophobia

Issued by NATIVE VML

Following the recent terror attacks in Europe, Africa, and the Middle East, intolerance directed at the Muslim community is higher than ever... read



Mobile
Have your say in the state of mobile marketing in SA survey by the MMA

Issued by Mobile Marketing Association

For the first time in the EMEA region, the MMA in conjunction with Warc are carrying out a survey to ascertain the state of mobile marketing in the region, and insights on its future growth... read
OOH
Tractor Outdoor welcomes Gisela Harrison to the team

Issued by Tractor Outdoor

Tractor Outdoor recently appointed Gisela Harrison as senior sales executive for all outdoor formats currently under their management. In addition, Gisela will also head up their recently launched innovation division - "Mischief Media"... read
PR & Communications
DKC closes business after 14 years
Ben and Tessa de Kock have decided to close their business, DKC (De Kock Communications) in June 2016, after nearly 14 years in communications, servicing a portfolio of blue chip South African and offshore clients... read
Production
Exciting news from Greatstock

Issued by Greatstock

Greatstock has announced that they have signed up the Shutterstock collection, said to be the fastest-growing and most favoured creative resource worldwide... read
Research
Ipsos South Africa receives Digital Genius Award

Issued by Ipsos

Ipsos was awarded the Digital Genius Award at the recent annual Agency Day held by Unilever South Africa. This award is given to a person or agency that actively supports implementation/migration to digital in their proposals and methodologies... read
International
New ad campaign against palm oil
A new advertising campaign on the London Overground network is aiming to educate the British public about how everyone's daily routine is destroying the rainforest... read
More International
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New events to diarise
Media relations
PRISA - 6 May 2016, Randburg


The art of storytelling - speech and script writing
PRISA - 10 May 2016, Randburg, Johannesburg


South African Cultural Observatory Conference
South African Cultural Observatory - 16 May 2016 to 17 May 2016, Port Elizabeth


Communications strategy and skill
Institute for the Advancement of Journalism (IAJ) - 23 May 2016 to 25 May 2016, Johannesburg


Course in Customer Experience Management
Enterprises University of Pretoria - 7 Jun 2016 to 10 Jun 2016, Johannesburg


Secondary data skills, analysis and insights half day course
South African Audience Research Foundation - 7 Jun 2016, Johannesburg


Brandlove customer journey design course
Brandlove - 16 Jun 2016 to 17 Jun 2016, Cape Town | 7 Jul 2016 to 8 Jul 2016, Johannesburg


InDesign basic to intermediate
Multidimensions - 21 Jul 2016, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 25 Jul 2016 to 26 Jul 2016, Johannesburg


Learn everything about web design in three days
Multidimensions - 27 Jul 2016 to 29 Jul 2016, Johannesburg


Crisis communications course
Quo Vadis Communications - 18 Oct 2016 to 19 Oct 2016, Johannesburg


Upcoming events
Freedom Day Fashion Show
Dimpleface Media Enterprises - 27 Apr 2016, Pretoria


Customer service exellence workshop
Pinnacle Corporate Learning - 28 Apr 2016, Johannesburg


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