In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also look at how to actually get into the advertising business, as Chris Brewer explains advertising is not a nine-to-five job and it takes some tenacity to get your big break in the business. Still in the topic of creativity, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career. Lastly, in sticking with the topic of celebrating what makes local advertising effective, we find out what Patrick Young, Red & Yellow's design lecturer, expects from Loeries Creative Week in Durban this August. Lots of meaty reading to get your advertising week off on the right note.
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