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And so the planning begins... That's planning for 2015 of course, not your Christmas lunch... What will your focus be next year? David Alves suggests eight things to consider when plotting your 2015 digital marketing strategy. Elsa Gouws reckons the global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive; and Leigh Andrews, covering the DMX Conference, shares Andrew Glenister of GraphicMail's examples of how to optimise email newsletters - specifically for mobile. Keeping on the topic of mobile, according to John-William Awbrey, as the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way. He says that though some may be reticent to adopt mobile solutions, the advantages are too big for African researchers to ignore. In other news, Airtel has launched its 'Catapult-a-Startup' initiative, and Opera Mediaworks has acquired South African premium mobile-advertising network, AdVine. That's all from me! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
| [David Alves] As consumers feel the Christmas pinch, so marketers begin their planning for 2015... read more>>
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Elsa Gouws The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed... Read more >> | | Leigh Andrews It's fair and well sending out email newsletters, but are they just frustrating your consumers who choose to open them on mobile? Andrew Glenister of GraphicMail gave examples of how to optimise them at DMX 2014... Read more >> |
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 | Liquorice has been appointed as the lead regional digital agency for the Unilever Blue Band margarine brand across three key African markets including Kenya, Ghana and Nigeria... read more>> | | | | |
 | South African premium mobile-advertising network, AdVine, has been acquired by Opera Mediaworks, enabling global and local advertisers to reach millions of consumers in Africa... read more>> | | |
 | Russell Southwood With faster, cheaper bandwidth either ready or not far off, Africa is experiencing the digital content and services moment. Like all things at the beginning, it's full of fits and starts but the direction is clear... read more>> | |  | Brand Communications was appointed by I.LOG.S to create 'ekiosk mobile', a new Côte d'Ivoire news aggregator mobile application offering a broad range of Ivorian newspapers and magazines... read more>> | |  | Dayle Wheeler The digital universe is massive and constantly expanding, reportedly doubling in size every two years thanks to the billions of devices, corporations, and individuals around the world that are connected to the internet... read more>> | | |
 | Leigh Andrews Cutting through governmental red tape, improving Wi-Fi access and what it takes for start-ups to succeed were all hot topics at this year's U-Start Africa conference... read more>> | |  | Connecting West Africa 2015 will cover the major trends affecting West and Central Africa's telecoms and ICT market, and is looking for senior operator decision makers to take part in the debates or to give presentations... read more>> | | |
 | Tom Jackson Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses... read more>> | |  | Leigh Andrews If you're still asking 'Does my business need to be mobile', Steve Gardner of DigitLab suggests changing your thinking to 'How does my business find success with mobile', stat... read more>> | | | | |
 | Anton Harber Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago... read more>> | | |
 | Issued by Alliance Media Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania... read more>> | | |
 | The editors of Digital Kenya | The new generation for entrepreneurs said they are seeking to enhance and invigorate together with practitioners and scholars the dialogue surrounding business environments and entrepreneurship in Kenya... read more>> | | |
 | Issued by Nielsen Consumers in sub-Saharan Africa say that advertising, promotion and corporate social responsibility activities have significant influence over their purchase decisions, according to new data released by Nielsen... read more>> | | |
 | Oliver Facey, VP Operations for DHL Express sub-Saharan Africa, says that while there are many motivators of why to shop online, consumers must be aware of the do's and don'ts of online shopping to avoid possible drawbacks... read more>> | |  | Famous Brands announced on Thursday, 4 December 2014, it will open its first Debonairs Pizza outlet in Angola in January next year in a tie-up with Shoprite's Hungry Lion franchise... read more>> | | |
 | Those yet to buy the digital box that allows the digital streaming of the Namibian Broadcasting Corporation (NBC) television have until 31 January 2015 to do so... read more>> | | |  | HELSINKI, FINLAND: Eurobest, Europe's leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising, has announced the 2014 winners... read more>> | |  | NEW YORK CITY, US: The Midas Awards World's Best Financial Advertising has announced the winners for the 2014 competition... read more>> | |  | DUBAI, UAE: The jury presidents for the 2015 Dubai Lynx International Festival of Creativity have been announced... read more>> | | Ritesh Sanghani | | | | | More International | |
|  | The University of South Africa (Unisa) released a statement on Friday, 5 December 2014, confirming SABC chair Ellen Tshabalala did not earn a degree from the institution... read more>> | |  | PRETORIA: South Africa's national carrier South African Airways (SAA) and Air China are to strengthen relations, said the national carrier on Friday, 5 December. read more>> | |  | Mark Allix Spending on infrastructure in sub-Saharan Africa is projected to reach $180bn a year by 2025‚ according to PwC's 2014 report on capital projects and infrastructure for East‚ Southern and West Africa released on Wednesday, 3 December. read more>> | |  | Nosihle Shelembe Deputy President Cyril Ramaphosa handed out pamphlets and engaged with residents of Welkom in the Free State during the national commemoration of World Aids Day... read more>> | | Doelie Lessing and Daleen Malan | | | | | More Government news | |
|  | Henrie Geyser: motoring editor Hyundai has extended its popular iX35 SUV range with the addition of a more affordable 1.7 diesel model which costs R50,000 less than the current least expensive 2.0 diesel on offer... read more>> | | | More Motoring news | |
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| Theodore Roosevelt "It is hard to fail, but it is worse never to have tried to succeed." Paul J. Meyer "Communication - the human connection - is the key to personal and career success." Harold S. Geneen "I think it is an immutable law in business that words are words, explanations are explanations, promises are promises - but only performance is reality." |
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