As the world gets hotter and we become more connected, and brand interaction is now a conversation and no longer a monologue, the trend we are seeing coming through loud and clear are those of "short-term" commitments.
By Agnes Barnard 23 Jan 2012 15:17
We are in the middle of an exciting period in the marketing research industry, with a number of major shifts taking place that affect how research is done. The web in particular has led to multiple developments which threaten to topple the cherished technologies and techniques that have dominated the last two decades.
By Craig Kolb 17 Jan 2012 14:29
Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up.
By Amanda Sevasti Whitehouse 11 Jan 2012 14:00
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