[2012 trends] Apocalypse now!

[Matt Rose] 2012 is the year of the apocalypse (thanks, Mayans). But if you think about it, in a way they are right. Every year it ceases to be the end of the world as we know it. The world is in a constant state of revolution and innovation. 17 Jan 2012 15:05

[2012 trends] What's up in media for 2012?

[Marion Scher] Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market. 17 Jan 2012 13:43

Marketing approach requires radical rethink to align with market realities

[Melanie Minnaar] The marketing industry has failed to adapt to fundamental shifts in technology and consumer behaviour that have evolved over the past decade, calling into question an agency model that is well past its sell-by date. 1 Sep 2011 13:04

Doom and gloom and the inevitable boom

[Mike Frampton] This is about trends for 2009. And boy, what a trend doom and gloom is! Amazing just how we globally and locally get sucked up into the space of paranoia. And make no mistake the world's economic situation is at risk and is under strain. But having said this, I believe the trend for 2009 should be quite different. 23 Jan 2009 12:53

Communications to pick up the pace during 2009

[Keri-Ann Clark] What's in store for communications in 2009? The publicists at Kezi Communications collectively put together this list of nine trends for a fast-paced, quickly changing world. 21 Jan 2009 13:00