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Results for niche

Guardrisk deal bolsters MMI's insurance exposure

Insurance company MMI said it had bought Guardrisk for R1.6bn from Alexander Forbes‚ in a deal that would help bolster MMI's short-term insurance exposure and potentially strengthen its employee benefits business.

By Phakamisa Ndzamela 6 Nov 2013 07:38

[2013 trends] Seven youth-influencer outreach insights

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

By Mongezi Mtati 21 Jan 2013 11:49

[2012 trends] Apocalypse now!

2012 is the year of the apocalypse (thanks, Mayans). But if you think about it, in a way they are right. Every year it ceases to be the end of the world as we know it. The world is in a constant state of revolution and innovation.

By Matt Rose 17 Jan 2012 15:05

[2012 trends] What's up in media for 2012?

Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market.

By Marion Scher 17 Jan 2012 13:43

Marketing approach requires radical rethink to align with market realities

The marketing industry has failed to adapt to fundamental shifts in technology and consumer behaviour that have evolved over the past decade, calling into question an agency model that is well past its sell-by date.

By Melanie Minnaar 1 Sep 2011 13:04

[2009 trends] Doom and gloom and the inevitable boom

This is about trends for 2009. And boy, what a trend doom and gloom is! Amazing just how we globally and locally get sucked up into the space of paranoia. And make no mistake the world's economic situation is at risk and is under strain. But having said this, I believe the trend for 2009 should be quite different.

By Mike Frampton 23 Jan 2009 12:53

[2009 trends] Communications to pick up the pace

What's in store for communications in 2009? The publicists at Kezi Communications collectively put together this list of nine trends for a fast-paced, quickly changing world.

By Keri-Ann Stanton 21 Jan 2009 13:00

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