In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
By Lana Hindmarch 27 Jan 2012 13:01
Are smartphones the most capable, and powerful engagement tools in existence? Mobile marketers should consider integrating their applications with the mobile web in order to gather real-time information based on a per user-level.
By Staff Reporter 21 Dec 2011 11:49
Mobile, schmobile. Mobile marketing's just another buzzword thrown around by your agency, marketing department or publications like this one. Rather than being the next evolution in marketing, it's just a distraction from getting the basics right, and another way for your agency to charge you more.
By Vanessa Clark 15 Dec 2011 08:26
Teresa Clarke is visiting South Africa as an international judge at the Bookmarks Awards taking place this Thursday, 9 November 2011, in Cape Town. The Bookmarks, an initiative of the Digital Media and Marketing Association (DMMA), awards local digital marketing and publishing efforts.
By Herman Manson: @marklives 8 Nov 2011 12:11
My line of work entails keeping close track of cultural trends in the digital technology field. The trend I've picked on this occasion points to a common behaviour amongst mobile Internet users - their reluctance to produce and manage their own online content, specifically, commenting on websites, micro-blogging (Twitter), and blogging.
By Marcela Ospina 7 Nov 2011 14:38
While consumers have clearly gone mobile, many businesses are still playing catch-up. Most brands have not yet adopted a mobile strategy to engage with these connected consumers and as such are not capitalising on this opportunity.
By Brett St Clair 18 Aug 2011 12:30
NEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has published Getting Started - A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition.
30 Jun 2011 11:07
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