[Lana Hindmarch] In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
27 Jan 2012 13:01
[Herman Manson: @marklives] Teresa Clarke is visiting South Africa as an international judge at the
Bookmarks Awards taking place this Thursday, 9 November 2011, in Cape Town. The Bookmarks, an initiative of the Digital Media and Marketing Association (DMMA), awards local digital marketing and publishing efforts.
8 Nov 2011 12:11
[Marcela Ospina] My line of work entails keeping close track of cultural trends in the digital technology field. The trend I've picked on this occasion points to a common behaviour amongst mobile Internet users - their reluctance to produce and manage their own online content, specifically, commenting on websites, micro-blogging (Twitter), and blogging.
7 Nov 2011 14:38
[Brett St Clair] While consumers have clearly gone mobile, many businesses are still playing catch-up. Most brands have not yet adopted a mobile strategy to engage with these connected consumers and as such are not capitalising on this opportunity.
18 Aug 2011 12:30
[Sally Falkow] 2010 was the year of social media adoption - according to the annual
Social Media Adoption survey more than 60% of the global Fortune 500 now use some form of social media in their marketing and PR strategy and, for the first time, the spread was across all 500 on the list, not concentrated in the top 100 companies.
19 Jan 2011 14:13
[Diane Charton] 2011 looks set to be an exciting year for the digital marketing world, with a great deal of action likely to take place in the mobile and social media spaces. Here are a few of the trends I expect to see shaping the year ahead.
12 Jan 2011 14:31
[Sindy Peters: Africa editor] Is mobile overhyped as a platform to reach consumers? Does content need to be shortened and dumbed down for mobile users? These were some of the questions answered by Vincent Maher, co-founder of
Motribe, on Thursday, 28 October 2010, day two of the Integrated Marketing Communication Conference, organised by Living Your Brand.
28 Oct 2010 13:36
[Issa Sikiti da Silva] Recent statistics show that an average person spends about 14 hours per week watching TV, and spends the same amount of time online. Digital media's share of worldwide advertising has almost doubled from 8% in 2008 to 15% in 2009. These figures show that there is no turning back in the world of digital media, which experts believe has proven to be a catalyst in the current socio-economic revolution.
9 Sep 2010 12:10
OSLO, NORWAY: Opera's recently released Mobile Web Report World Cup Edition explores mobile web trends in Africa, announces the first Mobile Web World Cup champion, and explores the top sports sites on the mobile web. Mobile web use is exploding in Africa, according to Opera's State of the Mobile Web Report, published on Wednesday, 28 July 2010.
29 Jul 2010 09:23
[Issa Sikiti da Silva] For an average African a cellphone is a digital centre, a library, a laptop, a viable source of news, a vital device for mass telecommunications and a social media tool for communication, leading to self-perpetuating growth and prosperity, says Brett Loubser, Samsung product and technical support manager.
14 Oct 2009 08:29
[Issa Sikiti da Silva] Harnessing the potential of Internet and applications on mobile devices is the main theme of the inaugural two-day Mobile Web Africa conference that has opened today, Tuesday, 13 October 2009, at the Michaelangelo Hotel in Sandton, Johannesburg.
13 Oct 2009 11:31
Prominent figures from the local and international mobile industry are part of the lineup of the inaugural Mobile Web Africa conference, taking place 13 - 14 October 2009 in Johannesburg. Sponsored by The Grid, Samsung, Nokia and Cellsmart, the two-day forum will tackle all the different aspects required to allow the full potential of the mobile Internet and mobile applications to be realised on the continent.
18 Sep 2009 11:47
OSLO, NORWAY: Opera's State of the Mobile Web report for July 2009 examines the link between downloads and usage in determining some of the places Opera Mini users might vacation during the summer. The report, published monthly, provides information on global trends affecting the mobile web.
26 Aug 2009 08:07
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia