[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

[2012 trends] Who you are shouts too loud!

[Ingrid von Stein] 2012 started with an announcement that, for the first time, digital music sales topped physical CD sales. Therein is the undeniable fact and confirmed trend for 2012 in communications: digital is officially the leading arm of the communications platform. 26 Jan 2012 11:08

[2012 trends] The cheese has moved for brands and youth

[Banele Rewo] How do you entice or sell to a target market that is hesitant, if not sceptical, about commercial brands, although predisposed to being very loyal and capable of independently fulfilling its own needs? 18 Jan 2012 13:31

Real time branding

[Janet Parkinson] Until recently, branding was almost exclusively controlled by the advertising industry whose purpose has, traditionally, been to formulate branding concepts for their audiences to absorb. Wowing audiences with creative messages, inspiring innuendos and surreal images, worked. 18 Jun 2009 08:17