Avon, Jay Jays launch advertising campaigns

Avon, the direct seller of beauty related products, recently launched an advertising campaign to illustrate its self-employed earnings opportunity featuring a South African rags-to-riches example, while Jay Jays, the fashion retail chain, has launched its interactive virtual First Kiss campaign ahead of Valentine's Day. [video] 26 Jan 2012 10:36

[2012 trends] Print - the new 'cool' in 2012

[Lyn Davis] Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries. 18 Jan 2012 12:26

[2012 trends] Mobile - why, what and maybe

[Kevin Bassett] Mobile is trending and 2012 won't be any different. But the products will, so here's a look at why, what and maybe. [video] 16 Jan 2012 13:00

[2012 trends] Getting published in 2012

[Allison Cooper] While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well. 10 Jan 2012 15:15

Using code to promote code campaign

The Remy Martin VSOP "Live by the Code" campaign makes use of an integral QR (quick response) code system, from PenQuin International, to activate and synchronise all marketing, media and advertising elements. 20 Apr 2011 07:56

New Car out today offers augmented reality cover

The May issue of Car magazine, out today, Monday, 18 April 2011, features a futuristic, augmented reality (AR) cover on its "Experience" issue. The edition further enhances reader experience through quick response (QR) codes embedded in selected road tests and boasts a high-tech print ad, reportedly the first of its kind in the world, designed to spark the reader's imagination. 18 Apr 2011 10:27

How to use QR codes for marketing

[Bradley Maseko] Most South Africans have probably seen them in magazines, newspapers or even websites and still have no clue as to what they are and the purpose they serve; however, for those that have been introduced to the world of QR codes, they are experiencing the endless possibilities of using these codes to connect the physical world to the interactive world through mobile web access. 8 Mar 2011 10:41

[2011 trends] Full steam ahead in the digital world

[Luke McKend] The world of technology didn't slow down for a minute in the past year, and developments are set to continue at a fast pace in 2011. The 11 trends that I've flagged below firstly highlight some high-level predictions for what we at Google see ahead for the Internet, mobile and devices, before going a little deeper into marketing and advertising. 14 Jan 2011 13:56

Communication trends to be mindful of in 2009

[Catherine Luckhoff] Filter failure, ultra-niching, mobile strategies and your Ps and Qs are all things you should be mindful of in 2009. If, however, you too are suffering from information overload despite it only being January, read on. 16 Jan 2009 12:38