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Terry Levin

Creative Consultant at Off the Shelf Marketing
(Cape Town, South Africa)
Brand activist, owner of %ff the shelf marketing (offtheshelf.co.za), Afrophile, designer, reporter, promoter, forecaster, Bizcommunity.com creative director at large. A regular contributor of events coverage and opinion, she is happy to provide coverage of any industry event you care to name. Email , follow @terrylevin on Twitter, view her photos on Instagram, connect on www.facebook.com/offtheshelfmarketing or LinkedIn.
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[Design Indaba 2013] David Adjaye shines the light
[Terry Levin] Back on the Design Indaba stage after seven years, David Adjaye shared his story ... born in Dar es Salaam to a diplomat father, he was brought up to be a professional in the world. 4 Mar 2013 10:09
[Design Indaba 2013] Design in context (part II)
[Terry Levin] Stuck away at the far end of Africa, Design Indaba provides some much-needed perspective on our craft. Nothing replenishes a jaded inspiration better than an annual shot of pure cultural energy from New York's design elite. 4 Mar 2013 08:37
[Design Indaba 2013] Design in context (part I)
[Terry Levin] Context could be said to have emerged as an underlying theme of day two of Design Indaba 2013, which took place at the Cape Town International Convention Centre (CTICC). 1 Mar 2013 09:44
[Design Indaba 2013] Music of the spheres
[Terry Levin] The human UI (or the interface where the human body meets machine) made quite a few appearances on the first day of the 2013 Design Indaba Conference which took place at the Cape Town International Convention Centre (CTICC). [video] 28 Feb 2013 09:36
[Design Indaba 2013] Brave new design world
[Terry Levin] With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories. 28 Feb 2013 08:30
[2013 trends] It's all Hype(r)
[Terry Levin] Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. For the purposes of trend prediction, I will go out on a limb and predict that, from 2013, hyper will replace mega, uber and even inter as an urban prefix of choice. 30 Jan 2013 11:30
[Design Indaba 2012] There ain't no grave
[Terry Levin] Presenting at the closing session of the first day of Design Indaba 2012, Chris Milk, an accomplished music video producer, and Aaron Koblin, who has the enviable job description as head of the data arts team at Google Creative Lab, spoke about their collaboration in reinventing the music video using new digital thinking. [video] 6 Mar 2012 16:37
[Design Indaba 2012] Cities that speak
[Terry Levin] One of the dominant themes to have emerged from Design Indaba 2012, held as usual during the last week of February, at Cape Town's CTICC, might be said to be one of a new kind of assisted or enhanced intelligence - with almost every presenter demonstrating the new narrative and emotive potentials of digital interfaces to connect. 5 Mar 2012 14:04
[Design Indaba 2012] Who said you can't change the world with design?
[Terry Levin] On Wednesday, 29 February 2012, the opening day of the 2012 Design Indaba conference being held in Cape Town until Friday 2 March, the new pioneers of positivity presented their visions of a new world order. 1 Mar 2012 14:04
[2012 trends] My hem, your hem, mayhem!
[Terry Levin] Looking for trends to follow in 2012? Why not just invent one and then get as many people as possible to subscribe to it via as many media and devious means as you can dream up to get it trending? Voila, instant trend! Call it Like-ness... or the year of rampant individualism. 24 Jan 2012 15:15
Follow the yellow brick design road
[Terry Levin] At an event organised by the Cape Town Design Network last week, the bid towards Cape Town's selection as potential World Design Capital got real, with guest speaker Ravi Naidoo pitching his vision for the Design Indaba YOURSTREET design challenge to the locals in the company of visiting international judges, here to evaluate the eligibility of our city for the coveted WDC2014 title. The get together was held at The Assembly, the well-loved venue on the city's East fringe. 27 Jul 2011 10:39
You've seen the BIG 5, now see the BIG brass
[Terry Levin] Organising an event on a Monday is a bit of a double-edged sword; on the one hand it's not anyone's immediate choice for a big night out, on the other you are unlikely to have the excuse of much else to do. 10 Jun 2011 14:11
Living la vida locavore #DesignIndaba
[Terry Levin] At a sumptuous "locavore" event held at Cape Town's V&A Waterfront last night, Wednesday, 23 February 2011, Charmaine Huet, Woolworths divisional marketing director, had the honour of paying tribute to design legend and revered Design Indaba alumnus Massimo Vignelli on the occasion of his 80th birthday. [view twitterfall] 24 Feb 2011 12:05
[2011 trends] The shift hits the fan
[Terry Levin] You don't have to be clairvoyant to figure that this is the time of year for scenario planning - but this, the year that kicked off so neatly with its demonstration of pure binary code 1111, that has had mathematicians all atwitter about its status not only as the first prime year since 2003, but also the year that is the sum of no less than 11 consecutive prime numbers, will be more than different. So what does 'primeness' mean now? 24 Jan 2011 12:55
Geometry lessons
[Terry Levin] Remember the subject that you hated most at school? Well, those blotty parallelograms and obtuse angles have come back to bite you. Has anyone else noticed that it's the decade of the geometric shape? Yes, polygonal shapes are everywhere. 1 Jun 2010 10:39
[2010 trends] The big 10 of marketing
[Terry Levin] As business sectors continue to implode, morph and warp, I'm sure we're all agreed that standing out from the mundane has never been more critical. Here're 10 easy key trends to differentiating yourself, your company, your brand or your region and to achieving enhanced global marketing clout and job creation opportunities. 18 Jan 2010 10:07
Ten Brainstorm nuggets on digital advertising
[Terry Levin] Why is digital online advertising proving the toughest brief our industry has ever had to crack? Here is some value mined from from the gurus assembled at Tony Koenderman's Brainstorm sessions which took place in both Cape Town and Johannesburg this week 12 Nov 2009 07:37
Local ad industry falling behind in online race
[Terry Levin] Speaking at the Art of Digital Planning Workshop hosted by Digivox and Bizcommunity.com in Cape Town last week, Adrian Hewlett, chair of the Online Publishers Association (OPA) - the South African body armed with all the definitive info about global online stats, spends and trends - threw some welcome new light on the subject of digital revenue potential. 19 Oct 2009 11:44
New talent shines at 2009 Loeries
[Terry Levin] It is refreshing and daunting to see the volume and standards of work coming out of new and not-so-new design and advertising studios and collectives in South Africa. [multimedia] 28 Sep 2009 00:38
SA ad industry's summer collection
[Terry Levin] The first of the two-night 2009 Loerie Awards festival, held on Friday, 25 September 2009, at Cape Town's Good Hope Centre, saw finalists vie with each other to outshine their peers in the Brand Identity & Collateral Design awards categories. [multimedia] 28 Sep 2009 00:26
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