Andre, if you've ever dealt with ideas and concepts which your present to Companies in good faith and they turn around and steal your ideas and still act arrogantly thereafter, I doubt you'll call that over reacting. Woolies deserve all the bad press they get for this.
I'm not sure how you reconcile ripping off the little guy with good products and values. But anyway...
Farewell to a legendary advertising industry voice. I remember how excited I'd get just waiting for the next issue of Advantage magazine. And even though you crit our work you all always did it constructively. The industry has lost another giant and we'll be much poorer for it. Thanks John and go in peace "Big Guy".
isn't it time they let other agencies have a go at some of their brands??
Take Redds for example. First it was that numbskull campaign where Ice was falling on drinkers heads.
Then came the dumb PHOLA time campaign that nobody bought into. Even they had to admit it was rubbish and ditched it soon after.
If that wasn't enough, now they have launched the very un=inspiring "REDDS IT UP" campaign. this aint going to do nothing for REDDS. Very soon they going to ditch this loser of a campaign too. OR, they going to let REDDS die a slow, painful death.
And as for Milk Stout?? The new "PAUSE" campaign tries way too hard. It's totally off the mark too. Any one who knows anything about the beer market will tell you that the kind of people they have in the new Milk Stout ads wouldn't be seen dead drinking Milk Stout. Those are Heineken drinkers.
Spending so much money on a useless campaign is mind-boggling.