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Yuri Phaswana

Online Media Survey MROC manager at Panal Service Africa
Location:Pretoria, South Africa


I am a very passionate and driven person who.
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Yuri Phaswana
Trawling the township shopper market

Interesting article.

Care to give an example of one of the companies that have worked with Foshizi and also what the campaign was.

I mean, its one thing to say they have done great work and showed a brand how to understand the way a community ticks. I would like to see how it was all interpreted through seeing the actual "end product" that was placed at the area.
Posted on 17 Jul 2013 10:30
Yuri Phaswana
Business lessons from Lady Gaga
Lovely informative article.

I think most of us business people are aware that it does make sense to maintain your existing clients, but we just don't really focus on actually doing it.
Posted on 17 Jul 2013 09:47
Yuri Phaswana
Understanding brands 101
Many companies need to go back to the drawing board. Reading this would help a lot.

Great article
Posted on 6 Feb 2013 15:58
Yuri Phaswana
Chad le Clos becomes Futurelife ambassador
Absolutely think this ad is adorable. Bringing his dad in for the finishing touch. Great work
Posted on 5 Feb 2013 13:29
Yuri Phaswana
Brilliant ad. Brilliant follow up from The Steve campaing.
Posted on 15 Jan 2013 11:16
Yuri Phaswana
May I disagree with you. FNB's Steve ad campaign had a lot of personality. And because everyone knew about Steve they went to hear what Steve was saying. I do agree that it shouldn't lose the message though ;-)
Posted on 15 Jan 2013 11:14
Yuri Phaswana
The yellow car makes me think of MTN. They should have used a blue one. Consistency.
I was so focused on all the dancing and the funny background music that I still do not know what you were advertising.
Posted on 15 Jan 2013 11:13
Yuri Phaswana
With all the Amarula ad campaigns (the Facebook African original and billboards) I would have expected an African lady's voice. With a black accent.
Posted on 15 Jan 2013 11:07
Yuri Phaswana
[Township Marketing]: Township Status
This is oh so true..
"Pretending to be rich, keeps many black people poor"
Posted on 20 Aug 2012 16:39
Yuri Phaswana
[Township Marketing]: Brand Communication
Hey titi
you cant just assume that the Brand managers blindly went into building the brands to where they are today. Market research is done before anything goes, and them making these brands for a niche market allowed for the Soweto people to aspire to have these products. I mean if everyone knew of the brand and everyone had the product it wouldnt have that special status that it has now. *just a thought ;-)
Posted on 20 Aug 2012 16:18
Yuri Phaswana
[Township Marketing]: Brand Communication
@ mike du toit, I fully agree with you on the part of counterfeit goods. Jayson, advertising at Sandton and Soweto wouldnt make sense for the Brand Managers. I mean, it took them lots of time to build the brand to what it is today. eg Gucci has its own target whom they ar reaching (Sandton higher LSM people). Wont advertising in Soweto take that effect that a brand is for a niche market?
I think leave Sandton adverts in Sandton that way the the Soweto aspiring people have the brands that they aspire to have.
Posted on 20 Aug 2012 16:13
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