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Christine has a B.Sc. Hons (Stellenbosch) and a Post Graduate Diploma in Marketing Management (UNISA), along with further studies in psychology. She is a Unilever accredited moderator, with over 27 years of experience in the research field.

Her previous experience includes being a Qualitative Director at Research International, as well as a research manager at BPSA and Mercedes Benz S.A. She has also lectured in Marketing Research at The University of Stellenbosch (USB).