Profile

Having first started out in the ad tech environment alongside some of the largest local digital publishers, Graham is now the Head of Mobile at South Africa's leading online fashion retailer, Zando, and is able to dive headfirst into the existing and ever-growing space of the mobile environment.
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 13 Jul 2018

Start thinking in a 'mobile first' mindset

According to the latest November stats from Effective Measure, 'South Africa Online', a whopping 67.38% of unique browsers came from mobile itself...

By Graham Du Plessis 27 Dec 2017

The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

Direct ad buying - Have relationships taken a backseat?

There is now no doubt with the advent of programmatic and real time bidding (RTB) the nature in which brands & agencies relationships with publishers has changed...

By Graham Du Plessis 17 Nov 2016

Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 8 Feb 2016

Is it time for brands to jump on-board with programmatic buying?

Programmatic buying or RTB (real-time bidding) has ceased to be that concept or 'new channel' confined to the likes of the US and Europe, or let's just say the 'developed markets'...

By Graham Du Plessis 11 Jan 2016

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