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Graeme Hayes

Online Campaign Manager(Ad-ops) @
Location:Cape Town, South Africa


Digitize me!

Current employment

Online Campaign Manager
Bizcommunity Publishing South Africa (Pty) Ltd -
Present - Cape Town


Sales and Marketing Management, MS Office, Adobe Suite CS5, Product Development & Pricing, SEO & Google Analytics, Google DoubleClick, Campaign Management, Strategy & Planning, web content producer, Mobile & Website Design


Graphic and Web Design
Year completed:2003
Education level:Certificate
Final year subjects:Flash Pro
Jasc Paint Shop Pro
Corel Draw 7
Corel Bryce 5
MS Office
Location:CAPE TOWN, South Africa
Year completed:2002
Education level:High school
Final year subjects:English
Science and Physics
Electrical Engineering
Computer Sciences and Programming
Institution:Bellville Technical High School
Location:Bellville, South Africa
Internet Marketing
Year completed:2013
Education level:Certificate
Final year subjects:Introduction to internet marketing, Website design and development, Web Analytics, SEO, Online Copywriting and web PR, Online advertising, PPC and conversion optimisation, Social Media and viral marketing, email marketing, mobile marketing, internet marketing strategy.
Institution:UCT - Getsmarter
Location:Cape Town, South Africa
Project Administration
Year completed:2013
Education level:Certificate
Institution:UCT - Getsmarter
Location:Cape Town, South Africa


Graeme Hayes
Busy week! Tourism Indaba, Projects and a special kind of madness. Follow the link for an article from Martin @
Posted 2 years ago | Like
Graeme Hayes
The Entertainment industry is in a difficult position at the moment. Next gen gaming consoles must decide whether to be online only 24/7 with active accounts and DRM or not?
Posted 2 years ago | Like
Graeme Hayes
New projects on the way with extra exciting times at Bizcommunity.
Posted 2 years ago | Like
Graeme Hayes
The problem with market research/marketing (EA) in my opinion is that people will stick to the norm, they don't know if they will like something new until you present it to them. *Death_of_Innovation*
Posted 3 years ago | Like (2)
Graeme Hayes
[Lifestyle & Entertainment] Harry Potter is going out with a B(r)OOM
Posted 3 years ago | Like
Graeme Hayes
Bad news for media and marketers
This country is turning into a dictatorship or something out of the cold war era Albania.
Posted on 30 May 2014 10:11
Graeme Hayes
The tourism video that's so bad...
lol! Thanks for finding this
Posted on 17 Apr 2014 11:42
Graeme Hayes
Online publishing - A bad impression
Interesting and I can largely agree. However, what you say is dependent on the publisher and the understanding the publisher and/or agent has of the site and also the understanding of what the client need is. There are technical attributes to what you are mentioning, all which can be, and is done through ad serving. If you are talking about tracking individuals and gathering personal information from them online, then thats a different legal story all together. Either way, good viewpoint and eye opener for those that need it.
Posted on 20 Feb 2014 14:53
Graeme Hayes
Get lost!
Agreed, the new low of marketing is in effect. Another automated call service says "please hold, we have an important message for you", from a JHB number. I would also like to know who the brainchild is? Especially when my phone rings at 1am.
Posted on 19 Jul 2013 10:28
Graeme Hayes
ANC calls for City Press ad boycott
And what happened to free speech and a democratic South Africa?
Posted on 28 May 2012 12:46
Graeme Hayes
Bizcommunity's 10th birthday
Happy Birthday Biz!
Posted on 22 Aug 2011 10:16
Graeme Hayes
Still time to enter Boss of the Year
Your site seems to be down...
Posted on 31 May 2011 11:45
Graeme Hayes
Gone in 30 seconds- 30 sec TV commercial is dead. Maybe not.

Like all forms of advertising, it will evolve into yet another form and I really enjoy PVR, YouTube and all other forms of viewing entertainment where I dont have to sit through adverts.

If you see how YouTube advertise when you are watching a clip, a little box appears at the bottom with the message and a logo. I suppose that will be a method that can work in the near future. It would be extremely annoying though, watching your favourite show and having this box pop up at the bottom. Something like watching a movie on SABC 3 on a Saturday night and having those lotto numbers pop up, Annoying!

I also think that 30 seconds TV ads will start targeting the lower end of the market more frequently now, like you already see.

Another option, and this is getting a bit much, but look at, you have to pay them to not have advertising on your Blog, imagine that relayed on to home television? A lot of options there, and a lot of headache.

But, I only watch at most 1 hour of TV a week anyway.
Posted on 22 Feb 2011 11:24
Graeme Hayes
Disgusting- A fistful of Zim dollars trumps ethics: Avusa in distribution deal with Mugabe Media Inc
This brings back an old saying, money is the root of all evil.

How can a company be pro-Mugabe and be allowed to distribute this in SA!?
Posted on 16 Nov 2010 09:02
Graeme Hayes
RE: Dollars and White Apples- Will Apple's brand tank run dry?

Those fashion products are the biggest waste of money and contributor to pollution and contributor to the 3rd world crisis'.
Posted on 26 Oct 2010 14:52
Graeme Hayes
lion king- Will Apple's brand tank run dry?
and its roaring with flava.

Better than having... wait for it... Windows 3.x, Windows 95, Windows 98... Windows 2000 ... and some originality.. Windows XP, Windows Vista... TOO much brain strain.. Windows 7... ugghh much better...
Posted on 22 Oct 2010 09:43
Graeme Hayes
Conventional Apple- Will Apple's brand tank run dry?
Convetional: defition: is a set of agreed, stipulated or generally accepted standards, norms, social norms or criteria.

Isn't Apple too conventional then? I mean according to your site this would be a contradiction.
Posted on 22 Oct 2010 09:21
Graeme Hayes
@DdeV- Will Apple's brand tank run dry?
Well said. I understand you clearly.and I also know and understand the feeling or fear of the possibility of loosing something thats good and works, and Apple has been just that for you, hence for consumer loyalty.I reckon Apple win with the "Fanboyism", thats where their marketing gets them the numbers. Make no error, even though I have a Samsung Galaxy S (Android OS) which runs Quake 3 and many other games and apps, that doesnt mean I wont get the iPhone 4, because it is just that good and the intrigue is getting to me. A gadget nut is not a gadget nut until he has owned an iPhone. Its like Jeremy Clarkson saying that a Petrol head is not a Petrol head until he has owned an Alfa Romeo(not comparing the two, just the saying).Im crazy about gadgets and technology and it is always good to hear a point of view well explained. With so much hype on a brand and product that comes from the mouths of "mere mortals", it does raise eye brows and where there are those that do there are those that don't. It looks like Apple's strategy is to grab the hearts of the individual(techno-geek or not) and the other giants are relying on the "experienced" to praise them with good reviews.Your statement "just works" reminded me of the old Nokia 5110. Which brings something up... Where has this quality gone?And the price, who knows? maybe with the stronger Rand the $300 iPhone 4 32Gb can be more reasonable instead of the >R10 000 price tag. Cross fingers!As for the media remaining objective on the BP Microsoft "Cock up", I really cant say, psychology in this area is far from my expertise. The trend seems to be that if the masses dont like a product(MS Vista) from a large corporate the media quietens, and if the masses love a product(Apple) the media finds a problem. I reckon thats thanks to money, newspapers and news sites will be overflowing with people commenting on their favourite product(Apple) thats being slapped through the face. Also keep in mind that publicity is publicity, doesn't matter if its bad or good. It comes down to those corporate giants to play with words and use it to their own advantage.As for all the mobile companies competing with Apple alone. It is true, once again referring to and I am impressed that they have held their own against Nokia and Samsung, hence my intrigue and willingness to purchase a iPhone 4, just that price. Anyway, are you a developer or not?
Posted on 21 Oct 2010 15:59
Graeme Hayes
@DdeV- Will Apple's brand tank run dry?
I take it you are a developer... Im the guy that sits playing games, running apps and generally overloading my mobile/PSP and pretty much whatever gadget I can get my hands on. Thats why I say it comes down to customer experience.

Have you had a look at, its a great site for checking out mobiles.

Have you looked into developing for Android OS?
Posted on 21 Oct 2010 14:27
Graeme Hayes
@DdeV- Will Apple's brand tank run dry?
I personally think that comparing a PC OS(Vista) to a mobile OS/Platform/App is incorrect.

At the end of the day it comes down to customer experience.

What I have noticed and I could be wrong, but it looks more like that every Apple product owner I know needs to justify why they have bought this product, why it is better, why I must get one. My reaction is oh wow great, but realise that there are better offers out there (even though Apple is great). Why are these people having to justify their purchases the whole time?! that alone sparks the question Chris brought up. Just looking at the price makes me feel ripped off.

So what now? On a PC note... Pay exorbitant prices for the Apple logo and get standard intel hardware in a lavish case or go down to and get an all-in-one pc for 1/3rd of the price? Its not a bad idea having Apple Desktop OS run on standard hardware. But as a result it looks like Steve will only have power in transforming the industries App/iStore/iTunes (music/video and mobile gaming) standard, and I find these restricting and in cases costly. This comes from a consumer that uses the Android OS, Bada OS, Symbian OS and Apple's OS.
So how are Apple really transforming and setting the standard now? Must I have all sorts of converters to have simple files run on my iPhone/iPad ( thats the most transforming I have seen ), and thats not my cuppa.

Android OS is here, the question is how much of that Apple will be left once Android OS has taken its bite.
Posted on 21 Oct 2010 14:21
Graeme Hayes
the Apple iSheep- Will Apple's brand tank run dry?
Most of the community refer to the cult followers as iSheep for obvious reasons.

Something of interest here. After visiting my favourite cellular site,, it became apparent through blogs/comments and hardware reviews that the iPhone 4 uses an excellent Samsung CPU (shocker). What I should also mention is that the people on this site are a mixed split between Apple followers and "other"(constituting of Samung and Nokia mainly).

If you have a look at the Samsung i9000 Galaxy S, you should find an excellent well rounded piece of mobile hardware, it uses the free Android OS, coupled with the same processor you find in Apple iPhone4, has a larger screen than iPhone4, and thanks to Android OS and the support from the planet (literally), you will find everything you need in one slim,good looking and strong mobile device. Although while not having the "APPLE" logo (somehow i think its like dangling a carrot in front of a horse) and the same large screen of the iPad, its still a GREAT contender.

Ironically, yesterday I was having a conversation about the iPhone4 with a few friends (as technically it is an excellent gadget minus the flaw), whats really funny is that one should not dare mention something that could possibly be better than their Apple friend. They really behave like a cult, its uncanny. Its as if Apple took a bite out of their brains (imagine their logo now)

So as a result I am itching to see how this bucket of braves empties.
Posted on 21 Oct 2010 13:18
Graeme Hayes
Dont feel offended Vincent- Are South African Consumers Really That Timit, Retail Tranference Of Responsibility/Risk
I agree mostly with what you're saying Vincent. However, to say it just happens in the South end of town is wrong. Cape Gate Shopping Centre situated inbetween Brackenfell and Sonstrall, both are above-middleclass or middleclass areas. Yet when I go shop at Game for whatever I get checked. The same applies for Incredible Connection there to. Now here's the daunting truth, Im a corporate caucasian.

So don't feel offended. The problem persists mainly with the employees which comes down to a Management problem. Poorly managed shops have this problem.
Posted on 20 Oct 2010 13:37
Graeme Hayes
Surfin' RSA- The Beach Boys in SA!
Everybody's gone surfin'... Surfin "RSA"... yeh!
Posted on 5 Oct 2010 09:36
Graeme Hayes
Eye Catching-
This ad is eye catching and did so easily when I saw it for the first time on TV last night.But its not suited to Mugg & Bean as it has been known for all the years, I was frankly shocked that the two are related. I can agree with Mr. Moerdyk there.I must admit that I am intrigued and feel like "testing" the new Mugg&Bean this weekend. I remember seeing the back cover of the kulula magazine, that ad of M&G always made me feel like a nice fat juicy burger with that "homey feeling". Very unlike their new ad.
Posted on 30 Sep 2010 10:05
Graeme Hayes
Online Gambling and money control.- Online gambling banned - and you can bet on that
Sounds to me like any money a "business" makes that the government cannot control or get a percentage of will be banned, such is business and regulations. Thats the most logical explanation I can think of.
However... The amount of money that these online gambling companies have spent on print and online advertising alone must be worth a mention... question is, have they paid their accounts?
Posted on 9 Sep 2010 10:26
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