Duties:
- Ensure correct maintenance and functionality of the website is undertaken – focussing on emerging markets (Netherlands, Canada, India and Brazil).
- Aligning the relevant desktop and mobile banners are displayed for each respective sporting event, in accordance
with the schedule.
- Designing of desktop and mobile banners with the relevant programs – Photoshop and SpinSport or Venge.
- Deliver on targeted SMS/Push campaigns to customers using in house programs like Alpha and Exact Target by
Salesforce.
- Creating copy and tracking SMS/Push campaigns.
- Creatively drive the targets communicated by major stakeholders.
- Liaising with major stakeholders, local and abroad, to assure brand continuity.
- Display a strong command for brand knowledge to effectively drive ROI.
Skills developed:
- Improved copywriting for sports specifically.
- Refining of ability to work independently and as part of a team.
- Improved ability to understand the mind of a punter based on betting activity for targeted campaigns.
- Understanding various customer regions and demands.
- Enhancement of the time management and adherence to schedules.
- Improved attention to detail.