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Born of this Age, I've done the usual... plus a tad bit of the unusual; partied at high school and college, but still took time out to appreciate music(attended Lè Club - a hip hop club religiously, started rapping and scribbling poetry in 1995/6 with close friends till date - AsylumTrybe), crafts and the arts(sketching, spray painting graffiti, oil painting and CGI's) as well as people(general society at large) and trends(influences + influencers). A firm believer, disciple(creator + scholar), in the Visual Design discipline as a phenomenal tool in connecting people and communicating to them, I got the paperwork required to prove my qualifications but more importantly, I got jobs...

I've met with people from all walks of life and helped them to put themselves on the international information grid. My freelance clients taught me about their business while I carried on with mine: to provide a better brand development and design communication for people, best showcasing what it is that they do and being so compelling to their particular target audience that their phones and inboxes strain under the interest. Subsequently I learned that not all phones are meant to jump of the hook and not all businesses require the number of fans that youth, rock bands employ but I've still retained most of my start-up clients and branched out to join one or two design houses as well as the occasional ad agency. The learning's, once again, were positive, yet my anxiety regarding design being regarded as the back-end of communications; being the second-removed cousin to the traditional forms of advertising or marketing, was growing. I know of limitless possibilities out there and cannot believe how much people are holding back due to a misunderstanding or mistrust of this, hardly "new" and, now, almost freely available form of direct interaction.

Design communications slots into today's world as readily as the abacus or simple, lettered and illustrated blocks which teach tots the basics of language. In fact, design can achieve all this and more but, should remain as simple in its interaction with the people, kids or clients who are exposed to it. Currently, it seems like "everyone can do it" which on a certain scale (branded t-shirts, business cards, blogs, personal webs, etc) is cool and plausible. My job lies on the other end: to incorporate information, graphics and design to deliver a "living" and "irresistible" piece of my client's function to his/her consumer, aesthetically and interactively.

Let's ride!!!....