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Arthur Charles Van Wyk

Founder and CEO of of Fluence New Marketing. Blogger, Speaker, Brand Evangelist, Change Agent. Impassioned spokesperson for web-enabled marketing.
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Arthur Charles Van Wyk commented on Tips to tweak your digital thinking
I agree with you completely that you have to keep an eye on what successful companies are doing, but you're not really saying why one should watch them.

My advice would be to keep an eye on what they do and think of better, faster and smarter ways to achieve those same objectives.
Posted 2 months ago | Like
Arthur Charles Van Wyk commented on Durban Chamber of Commerce does deal with FNB
This is the most empowering thing to business people in Durban since.. errrm.. uuuhh.. wow.. This is the most empowering thing to business people in Durban.
Posted 6 months ago | Like
Arthur Charles Van Wyk commented on Why is there so much bad language on social media?
As someone who take pride in my eloquence in English, I too make many mistakes when I type in the same language I speak so well. Mistakes are one of those things we should just call "life's little unavoidables".

Yes it is important that we write properly, but even more important than that is the question: "Are we communicating?" -

Our agency produce Youtube videos and on more than one occasion I have personally slept behind the camera and let the subject I'm filming slip from the frame. Big mistake, but because the person was still speaking and could be heard this did in now way take away from what was being taught or expounded on.

My thinking is that we put way too much focus on the process and fail to ask whether we are attaining the set objectives. And despite the existence of courses by Quirk, Walter Pike et al there are no SAQA-accredited qualifications in social media marketing. Until there is this space will be filled with mavericks who run wild.

Where there are no laws, none are being broken.
Posted 8 months ago | Like
Arthur Charles Van Wyk commented on Move over Black Diamonds, Swaggers are in the house
Someone on Twitter just explained the above to me in words that make me understand it. He says: "how do we market to these people we can't quite box and understand ? invent a *NEW* box u understand and can sell, and make it *trendy* so they flock to it' :-)"
Posted 10 months ago | Like
Arthur Charles Van Wyk commented on Move over Black Diamonds, Swaggers are in the house
In the late 90s I did something similar for some agencies in Cape Town as a freelancer. back then it was called the "emerging market". So as someone that has "been there done that" I would like to dismiss the above as hogwash.

You market to black people the way you market to everyone else.. with brand messages via conduits that resonate with the target market. The alleged black "swagger" is just the flipside of the coin to the white skateboard punk..

The impression I get is that (and I paraphrase) this target market can only be marketed to via smartphones and flatscreen TVs. These Swaggers are just young black people who did not grow up in restricted environments like the 70s and 80s black kids so they go to semi-private and private schools, have what we call Model C accents and they have white friends that they have been at school with since Grade 1 so their adopted culture is far flung from what we have come to know as "black" culture.
Posted 10 months ago | Like
Arthur Charles Van Wyk commented on The waning influence of ad award shows
great to see you NOT tackling the subject matter, but instead living up to your chosen moniker..
Posted 1 year ago | Like
Arthur Charles Van Wyk commented on The waning influence of ad award shows
We all know that perception is reality in this "game", but sometimes - especially when times & the environment necessitate change - you have to do some introspection and if you're REALLY honest and ask yourself how winning an award adds REAL value to your business.. you'll come up blank.
Agencies would be just as creative without winning awards. Blogs would be just as engaging if there was no awards.
Posted 1 year ago | Like
Arthur Charles Van Wyk commented on Facebook in SA: facts, figures, marketing opportunities
'Tis true. We might look at a facebook ad now and then, but nobody clicks on these things.

Habari Media is probably going to make truckloads of money, but off a medium that most advertisers don't understand and therefore will venture into based on what they're told by their "agency" (who has their best interest at heart)

The real challenge here is that nobody goes to facebook to look at ads; people log on to engage with like-minded individuals and the brand therefore needs to find a way to infiltrate the engagement experience.

And engagement branding is what facebook has failed to promote or build custom solutions for.
Posted 2 years ago | Like
Arthur Charles Van Wyk commented on Africa's 2010 tickets sale disappointing - LOC
We have been spoilt with getting TV beamed into our homes via the national broadcaster.. The soccer authorities/bodies have never done anything to promote the watching of live matches.
Thus far they've just taken the money of soccer die-hards and that was the end of it.
(kinda like banks giving the option of opening a savings account but don't encourage or promote actual saving)

And now they expect us to come out in droves and buy tickets for matches that, had they had an avalanche of foreigners showing interest, they would have excluded the locals from in favour of foreign money.

Consistency.. consitency.. consistency..
Posted 2 years ago | Like
Arthur Charles Van Wyk commented on ANCYL wants Cliff suspended
So they would be prefer that he be a hypocrite and say nothing. He said it when she was alive. He said it when she was dead.
Saying things is what radio jocks do..
Posted 2 years ago | Like

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