Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

[2013 trends] Africa finding its own solutions using mobile tech

[Dr KF Lai] There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57

Initiative to create digital jobs in Africa

Dr. Judith Rodin, president of The Rockefeller Foundation, on Monday, 13 May 2013, launched a new foundation initiative that will focus on Africa's youth and employment, Digital Jobs Africa. 14 May 2013 11:02

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Digital mag focuses on boosting farming

The May issue of Food Processing Africa takes a look at boosting farming in east Africa, product opportunities in Angola along with trends and insightful new products. 20 May 2013 11:58

Kenya engineering university students to recieve free software

The Kenya section of the global Institute of Electrical and Electronic Engineers (IEEE) has confirmed continuity of a partnership with Microsoft under which a wide selection of software is provided to IEEE student members and graduate student members for free. 15 May 2013 15:22

Uganda names Top 50 Brands

[Walter Wafula] As one of activities to commemorate Uganda gaining independence from the British in 1962, the Private Sector Foundation Uganda has identified and honoured its Top 50 Brands of the last five decades. 23 Aug 2012 11:40

Kenya's advertising sector attracts new players, technologies

[Carole Kimutai: @CaroleKimutai] In the last six months, Kenya's advertising industry has attracted both local and international players. The new kid on the block is American agency TBWA which opened an East Africa office barely four months ago. Other new international agencies who have already come to the scene are French-based, Havas Media International and South African media group, Carat. 11 Jul 2012 10:36

Uganda: Free Facebook on MTN

[Walter Wafula] MTN, Uganda's most subscribed mobile telecommunication company has announced that it will offer use of the Facebook platform for free. The announcement comes on the back of a landmark partnership between MTN Uganda and Facebook the world's most popular social networking site. 25 May 2010 06:48

Kenyan banks to migrate to EMV Chip cards

The effort by card industry stakeholders pushing the adoption of EMV Chip and PIN cards by Kenya banks has received a boost after Kenya Bankers Association (KBA) which had earlier issued a guideline for compliance to the standard for ATMs, supported the campaign urging banks to also issue consumers with EMV Chip and PIN cards. 14 May 2013 13:31

Kagiso's MSN moves into Kenya and Nigeria

Howzit MSN, reportedly one of Africa's largest portals with approximately 3.3 million unique browsers per month, is set to launch dedicated versions of its site for Nigeria and Kenya. 14 May 2013 09:20

CG Consulting

Top five tips on doing business in Africa

[Issued by CG Consulting] As one of the few remaining untapped markets in the world, Africa has come onto the radar of many international companies looking for additional revenues and a competitive advantage. However, the process of doing business in Africa is different to anywhere else in the world, and can prove difficult for the uninitiated. 10 Apr 2013 11:35

A mobile Africa: innovation is key

[Dr KF Lai] 2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. Recent forecasts from Cisco revealed that the number of mobile devices will tip seven billion in 2013, outnumbering the human population, thanks to growth in developing areas, such as Asia, the Pacific and Africa. 21 Feb 2013 11:07