MTN tops advertising spend in Uganda

[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. 22 Feb 2012 13:43

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Red carpet treatment for Loeries

In line with international festivals, the 33rd Annual Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party. 6 Apr 2011 08:59

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25

ZK Advertising tops Uganda PR awards

[Walter Wafula] Ugandan marketing and media management firm, ZK Advertising, emerged the Overall Winner of the 2010 Public Relations Association of Uganda (PRAU) Excellence Awards in Kampala last Friday, 13 August. ZK also won the Media Management Award. 17 Aug 2010 08:59

Get your companies online, marketers told

[Walter Wafula] Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses. 14 Mar 2012 13:41

Vision eyes ad revenue from The Kampala Sun

[Walter Wafula] Vision Group, a multimedia house in Uganda, expects The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week. 23 Jan 2012 09:54

SA's MetropolitanRepublic silent on Uganda entry

[Walter Wafula] MetropolitanRepublic, a South African-based advertising agency, is expected to open business in Uganda after securing advertising business from telecommunications company, MTN. Metropolitan is reportedly causing ripples in the market with the deal and its anticipated entry. 18 Apr 2011 12:59

Media CEO threatens to cut publicity

[Walter Wafula] There's every reason for companies to cut back expenditure to survive the effects of the current global financial crisis. However, Robert Kabushenga, chief executive officer of New Vision Printing and Publishing Company has warned companies in Uganda against chopping off advertising expenses from their budget because it will put their popularity on the line. 23 Feb 2009 11:12

Men first! (But the ladies can take a peep as well)

[Carole Kimutai] The first men's lifestyle magazine ADAM has caused quite in Nairobi. CAROLE KIMUTAI caught up with ADAM editor - Oyunga Pala 15 Oct 2007 06:14

Research backed media buying key to marketing success

[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. 19 Mar 2012 10:10