#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.

By Trevor Chueu 18 hours ago

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges
#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Africa Day is celebrated on 25 May 2018 and marks the formation of the African Union. Africa has seen a vast increase in investment and growth over the past 50 plus years and many companies have already mobilised to capture this emerging demand.

By Vanessa Ferguson 23 hours ago