Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online.
Nicola Graves 24 Jun 2016
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
Ipsos 20 Apr 2007
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Ipsos 17 Apr 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007
It produced 40 films last year – yet Egypt, dubbed ‘Hollywood of the East’, has only 250 cinemas for a population of over 76 million.
12 Apr 2007
There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found.
Oupa Segalwe 5 Apr 2007
The corporate communications industry in the Middle East and northern head of Africa needs to become more targeted and sharpen up the way it deals with the media, according to the results of a survey published today.
2 Apr 2007
The Middle Eastern region's comprehensive media directory has been renamed the Middle East & North Africa Media Guide, following the addition of four extra countries in the newly launched 2007 edition.
19 Mar 2007
An Egyptian appeals court has upheld a four-year jail sentence against 22-year-old blogger, Abdul Kareem Suleiman Amer, who was convicted of insulting Islam and the Egyptian president, Hosni Mubarak.
13 Mar 2007
The Egyptian Minister of Education, Dr Yousry Al-Gamal, officially launched the NEPAD e-Schools Demonstration Project at Al-Haddain Secondary School in El Behaira Governate, Egypt, last month. The project is a joint venture of the Egyptian Government, HP Consortium, Oracle Consortium and the NEPAD e-Africa Commission.
9 Mar 2007
Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.
12 Nov 2006
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006