How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016

Battle of the brands for emerging market hearts
Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya
365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Volcano assists Airlink's expansion in Africa with new routes to paradise
Volcano assists Airlink's expansion in Africa with new routes to paradise

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Issued by Volcano 13 Apr 2007

Survey finds neglect of small businesses by African banks

There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found.

By Oupa Segalwe 5 Apr 2007

Bizcommunity.com launches into Africa
Bizcommunity.com launches into Africa

After leading the South African business-to-business and online media in publishing daily news to the media, marketing and advertising community in South Africa, Bizcommunity.com is launching into Africa to provide our readers on the continent and advertisers with comprehensive and durable content country by country - adding to the 800 000 newsletters it already distributes monthly with SA-specific content in this industry.

Issued by Bizcommunity.com 12 Mar 2007

MTN awards ad contract to Jupiter

The MTN Group has announced that the Jupiter Drawing Room has been awarded the advertising agency contract for MTN Group, MTN South Africa and MTN Swaziland, covering both brand and retail.

22 Dec 2006

Reuters launches daily African TV

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

12 Nov 2006

Kraft-y Brewster

Marcus Brewster Publicity has been named South African Agency of Record for Kraft Foods SA. The three-year Kraft PR contract will see Brewster's Johannesburg office working on some of the world's leading FMCG brands including Jacobs coffee, Cote d'or and Toblerone chocolate and Philadelphia Cheese.

12 Sep 2006

Turning Africa orange with Saatchi

After three years of working with the Saatchi & Saatchi Africa Network, multinational brand Orange has consolidated all of its business in Africa with the agency. The mobile communications company, valued at €6.6 billion, caters for 57 million customers in 17 countries across Asia, the Caribbean, Africa and Europe.

6 Jun 2006

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

Seven SA finalists for CNN MultiChoice African Journalist 2006
Seven SA finalists for CNN MultiChoice African Journalist 2006

Joel Kibazo, chair of the independent judging panel, yesterday, 10 May 2006, announced the 21 finalists for the 11th annual CNN MultiChoice African Journalist 2006 Competition, five of whom are South African. Winners will be announced at a gala awards ceremony in Maputo at the Polana Serena Hotel, Mozambique, on Saturday 15 July.

10 May 2006

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