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Robert Donnelly
Robert Donnelly
Why not to ignore your personal brand
Most people do not realize that Google and other social media platforms have already formed their personal brand for them either inaccurately or negatively. In the new world of work personal branding is an imperative to market yourself more effectively. Anyone needing help creating their personal brand should get: Personal Brand Planning for live, available on Amazon.
Posted on 23 Nov 2014 18:39
Caroline Kudya
Caroline Kudya
A lesson for Cell C - you could have turned a moan into a tribute
Great thinking instead of doing nothing.Says a lot about them
Posted on 23 Nov 2014 14:46
Caroline Kudya
Caroline Kudya
A lesson for Cell C - you could have turned a moan into a tribute
Bravo to the customer.This business of poor customer service has to stop.
Posted on 23 Nov 2014 14:45
Paul Cena
Paul Cena
The biggest stories of 2013, the worst of 2013 - and those that made us laugh
He really was the man who kept the African countries joint for such a long period. Now after couple of years after his death the situation of the African countries is that bad that people are scared to travel the African nations, example I offer people jobs that involve travel but they often decline me when I tell them that they will have to travel to Africa for their specific task mainly because of the high amount of crime rate and terrorism. In a nutshell African countries need to improve their security atmosphere rapidly and I don't think that can happen now after this great man has demised he was the last hope for Africa.
Posted on 22 Nov 2014 20:37
Sophi Adolpha
Sophi Adolpha
The Open Window School of Visual Communication - 2013
Great article indeed you have put lots of time on it.
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Posted on 22 Nov 2014 14:24
Gerhard Bouwer
Gerhard Bouwer
[TrendTalk] Is social media all hype?
It is really interesting to see what conversations on social media; especially community pages, are all about. Hard to interpret. But no holds barred opinion with a total disregard for legal consequences. "Restaurant X should be avoided since the new chef / owner ' because decor, price quality etc. in reply to a honest " Where should I take my father for lunch - I'm new here" Posted on a community page with 5k readers. Now that is data to consider.
Posted on 21 Nov 2014 21:58
Marion Scher
Marion Scher
Snake oil or genius?
Pat - maybe you and I should come up with a diet plan and become overnight zillionaires...
Posted on 21 Nov 2014 21:48
Anonymous
Snake oil or genius?
Pat - maybe you and I should come up with a diet plan and become overnight zillionaires...
Posted on 21 Nov 2014 21:48
Justin McCarthy
Justin McCarthy
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
All you have to to is read the label on the pack. You don't even have to buy the product, just read it in your grocery store. That's not the role of advertising.
Posted on 21 Nov 2014 17:51
Margaret Matzener
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
As the public becomes more aware and educated concerning additives and carcinogenics which food manufacturers use to concoct food products, I think it would be a great opportunity for the makers of Cremora to use their advertising to enlighten the consumer as to the actual contents of their product. They don't have to give away their recipe - but how about telling us what Cremora actually is?
Is it dried milk powder? Is it polyfiller? Is it some other chemicals concocted to replace milk powder and what are the benefits or dangers in consuming Cremora?
Posted on 21 Nov 2014 17:13
Vida Li Sik
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
Having grown up with the original ad, I must say this is a very creative and modern take on an old classic.
Posted on 21 Nov 2014 14:54
Kiara Halligan
Choose a creative career in 2014
There are a lot of opportunities to get a creative job nowadays. In this post the excellent idea of being creative through multifunctionality and skills combining was mentioned (fashion photographer who is also an excellent writer)
Posted on 21 Nov 2014 14:20
Pat Pughe-Parry
Pat Pughe-Parry
Snake oil or genius?
People will always believe what they want to believe especially when it comes to weight management and health. The R8BN complementary and alternative health industry is another example. Anyone can produce any product without doing peer reviewed trials, package it attractively and sell it for a fortune. Look at the resistance by this industry to Govt plans to regulate it. It is proved over and over again that most of these supplements are expensive urine. Big pharma are equally corrupt and manipulate their research too. Until we grow up and stop letting ourselves get hoodwinked we get what we deserve.
Posted on 21 Nov 2014 12:15
Crypton
Car dealerships' ad spending "misaligned with customers"
Just a ridiculous article. Its the online "gumtree" manager / marketer simply promoting his own medium with no real fact or substance. The reason why traditional media still work for automotive advertising is that they still provide the best content and invest in content and writers who can give a non biased opinion on a vehicle. Most traditional media are online anyhow, even local publications and they have a direct link to their audience and a credibility. Just buying an arbitrary vehicle from an unknown source on a national "megasite" is maybe where they will do their homework on value and price comparisons, but not really what the local audience will trust as a trusted source.
Posted on 20 Nov 2014 16:30
Tyler Spears
Car dealerships' ad spending "misaligned with customers"
This was such an interesting read, in a research industry that usually focuses on the OEMs and little on the car dealers that get those manufactured vehicles to buyers. Accenture conducted a report on South African drivers earlier in the year. The tastes of motorists should be where the dealers align their marketing budgets, and as this analysis of the research suggests http://www.usedcarsforsale.co.za/news/49/what-south-african-car-drivers-want-accenture-report, the dealers just aren't cracking it with millennials.
Posted on 20 Nov 2014 16:28
Sherman Kasaval
Car dealerships' ad spending "misaligned with customers"
Jeff, I couldn't agree with you more. You're right in that many car dealerships shy away from marketing online themselves, due to fear [of new marketing methods] and dependence on online platforms they deem to be effective. However, the costs involved are not as exorbitant as one would expect - a decent catalogue website can be done for R5,000 to R15,000. In addition to that, a monthly amount of R5,000 to R10,000 spent on online marketing will be adequate for a small to medium [50 to 100 cars] dealership. There are many marketing companies out there, claiming to be able to do the above. These online marketers implement online campaigns, and generate traffic or visitors to the website in question - however, once this is done, contractually, they will have legally fulfilled their obligation. And herein lies the problem - the average dealer [literally left alone in the dark] is not adept at successfully converting this new stream of traffic into buying customers. Enquiries are straight-forward and easy to handle, but ‘likes’, ‘tweets’ and ‘clicks’ pose a different scenario. The secret here is how to engage this traffic in such a way, that strangers are converted into friends, friends into fans, and fans into customers. In other words, you’ve got to get your new stream of traffic to divulge their contact details, market directly to them, and respond to their buying signals. And in an industry as competitive as the motor sales industry, one needs to move quickly. For more information on how this can be done, interested parties can mail me at : gte@mail.com. Kind regards, Sherman.
Posted on 20 Nov 2014 15:42
Sole oracle
Vodacom and Zappar bring the iPhone 6 to life with Augmented Reality
The phenomenal reach is because of the endless possibilities Zappar brings to brands. Well done.
Posted on 20 Nov 2014 13:09
Mike Erik
Mike Erik
The Open Window School of Visual Communication - 2013
wow, this is nice a post all the point you shared here is good visual communication is very important for all.
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Posted on 20 Nov 2014 09:05
Marcio Wilges
Marcio Wilges
Millennials are moving the market
The new generation has things moving so quickly that it's really been difficult for businesses to pinpoint where to begin or how to catch on to whatever the latest trends may be for them. It's really goign to take quite a different approach and I agree that we may need to buck up a lot to catch the attentions of the new generation and find a way to reach them on a different and impactful level.
Posted on 20 Nov 2014 07:39
Sandra Lee
Sandra Lee
Corporate sponsorships and your business
I can agree with the author that not all the benefits can be calculated in money. The businessman need to understand the necessity of development and right money investments. Also he or she should understand where to spend money and when to save. For example there is a good online service that provides instant payday loans from direct lenders. and it can be a great solution for those who have enough money income and who wants to invest it in other sphere. Also it is beneficial to take such monetary help instead of taking long-term obligations.
Posted on 19 Nov 2014 22:51
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