How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

New pay TV channel for Africa awaits approval

Black Earth Communications has applied for a commercial broadcasting license with the Botswana National Broadcasting Board and is awaiting the outcome of its application for a new subscription pay TV service to Africa that will operate out of Gaborone.

10 Jan 2006

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005

Stanbic Bank launches Pan-African search for success stories

Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.

20 Nov 2005

Brewster signs Kaone

Kaone, the winner of the 2005 Nokia Face of Africa, has signed with Marcus Brewster Publicity. Winner of a $125 000 contract with Storm Model Management, the Botswana beauty will benefit from a PR campaign to elevate and market her profile in Southern Africa.

6 Nov 2005

Decorex expands to Botswana

Exhibition organizers South Africa Rai have announced that the company is to launch leading décor and design expo Decorex SA in Botswana as part of a drive to bring the best of the best in African décor to the rest of the continent. Decorex Botswana will be hosted at the Gaborone International Convention Centre, The Grand Palm Hotel Casino and Convention Resort, from 21 to 24 October 2005.

22 Feb 2005

Ogilvy Africa's ''media road into Africa''

Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.

29 Sep 2004

Yarona FM 106.6 opens new studios

Yarona FM 106.6, Botswana's youngest radio station, is this week celebrating its first five years of broadcasting with the opening of new state-of-the-art studios in the upmarket Fairground Mall complex in Gaborone.

6 Sep 2004

UUNET's streaming web ads a world first

Internet-based network service provider, UUNET SA, will be running a 2Mb line from Johannesburg connecting with Cape Town, Botswana and Namibia which will enable real-time, live streaming Webcast advertisements from UUNET offices around Africa during the Cricket World Cup (CWC) matches.

6 Feb 2003

Exclusive Books expands into Botswana

Johnnic Holdings' Exclusive Books, one of the main competitors of the CNA Group, has opened up shop in Botswana, signalling their first foray into territory beyond South African borders.

18 Dec 2002

De Beers' image loses lustre over San land dispute

Diamond giant De Beers, who announced an advertising partnership with supermodel and businesswoman Iman at the 55th Cannes Film Festival, has denied reports that she has pulled out in protest over the alleged treatment of the San people in Botswana.

25 Nov 2002

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