Supermarket surge on the cards for Cote d'Ivoire
Supermarket surge on the cards for Cote d'Ivoire

  • Survey of Ivorian urban supermarket shoppers reveals their appetite for more organised retail and visible pricing
  • The independent convenience store remains the dominant channel in the country
  • In the quest for the best price, 46% of shoppers actively look for promotions when shopping

Issued by Nielsen 20 hours ago

Decimal Agency and Toughees make a pair
Decimal Agency and Toughees make a pair

Decimal Agency recently won the Toughees account, taking over their social media and through-the-line campaigns.

Issued by Decimal Agency 1 day ago

Top five South African consumer trends - Euromonitor
Top five South African consumer trends - Euromonitor

Global market intelligence company, Euromonitor International, has just released the latest results of the 2017 Global Consumer Trends survey.

1 day ago

Client service is dead
Client service is dead

What has been the biggest change in the advertising industry over the last two decades, besides the rise of digital channels? Surely one of the biggest changes has been client service. Back in the day, client service were paper-pushers. Glorified admin girls. Perhaps half-decent project managers, if you were lucky. That role is well and truly dead. Thank goodness. But it doesn't bode well for you or your agency if you think that this archaic role will satisfy your clients' needs in 2017.

By Susan Rowan, Issued by Grey 1 day ago

‘Made in Africa' content boosts African economies
‘Made in Africa' content boosts African economies

As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.

2 days ago

How one green company is changing lives while building furniture
How one green company is changing lives while building furniture

When Tameron Haralambous asked her husband Peter to build a changing table for their nursery, she had no idea it would set them on the path to becoming award-winning furniture designers.

12 Oct 2017

News24 Edge app wins global media award
News24 Edge app wins global media award

At Tuesday's WAN-IFRA's World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category, Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people consume news and information today. The awards took place at the World Publishing Expo, Messe Berlin.

Issued by 24.com 12 Oct 2017

“Stein unframed.”
#BehindtheSelfie with... Jennifer Stein

This week, we go behind the selfie with Jennifer Stein, managing director at Gillian Gamsy international or GGi Communications since 2013 and driving the agency into its fourth decade.

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising
The compelling power of good storytelling in advertising

Everyone loves a good story. We all love a compelling storyline that gets us involved, pulls at our emotions and keeps us on the edge of our seats. That's why we love books, movies and TV.

By Garikai Nhongo 11 Oct 2017

alphaspirit -
What does it take to be a digital marketing entrepreneur?

What does it take to be an entrepreneur in South Africa's digital marketing industry? I've taken the plunge at running my own digital marketing consultancy going forward. To quote a friend, “Stephen has spun out his own consultancy but with none of the silly agency overhead.”

By Stephen Sandmann 10 Oct 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

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