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How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

Smartphones are converging on all LSMs
Smartphones are converging on all LSMs

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.

By Andre Steenekamp 25 May 2015 05:47

Asking the right questions of your data - NATIVE VML
Asking the right questions of your data

In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied.

By Tshwaraganag Tshikedi, Issued by NATIVE VML 22 May 2015 10:31

Five reasons not to miss the EXSA Conference - EXSA
Five reasons not to miss the EXSA Conference

The EXSA Conference takes place from 8 -9 June at the CSIR ICC, Pretoria, with less than three weeks to go.

Issued by EXSA 21 May 2015 12:35

We are because of PR - Bizcommunity.com
We are because of PR

A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.

Issued by Bizcommunity.com 21 May 2015 12:06

Rolf Akermann
Marketers united!?

The briefing by SAARF last week was interesting, as it revealed how other western countries do industry research. But I left the meeting, yet again, with a heavy heart.

By Rolf Akermann 20 May 2015 13:24

Recruitgroup CEO chosen for EY Entrepreneurial Winning Women Program - Recruitgroup
Recruitgroup CEO chosen for EY Entrepreneurial Winning Women Program

Laura Reynolds, CEO of Recruitgroup, has been invited to be part of a prestigious program aimed at a select group of high potential women entrepreneurs. Laura is currently CEO of Recruitgroup, South Africa's leading recruitment agency as awarded by Careerjunction in 2010, 2012, 2013 and 2014. Recruitgroup was launched in 2006 and has been highly successful over the last nine years. Most recently winning Fast Growth Business of the Year at the 2014 National Business Awards.

Issued by Recruitgroup 20 May 2015 11:16

Open Window Honours student wins Behance Portfolio Review - Open Window
Open Window Honours student wins Behance Portfolio Review

OWI Honours student Imile Wepener wins Behance Portfolio Review

Issued by Open Window 20 May 2015 10:59

Viva Gym and 34 - A perfect fit - 34
Viva Gym and 34 - A perfect fit

With a unique proposition honed in the Spanish market and a more than competitive price point of R239pm with no contract, Viva Gym was looking for an agency to help them sell more smartly and take on the big guns in the SA market.

Issued by 34 20 May 2015 10:16

The state of digital in South Africa
The state of digital in South Africa

New media! That is how many people still refer to digital...

By Richard Lord 20 May 2015 06:00

Bruce Good's OurHood unites neighbourhood communities
Bruce Good's OurHood unites neighbourhood communities

Collaborative consumption, increasing internet penetration and the rise of digital trust all point to the importance of the OurHood app...

By Leigh Andrews 19 May 2015 14:00

Load shedding leaving your marketing campaign in the dark? - Channel Mobile
Load shedding leaving your marketing campaign in the dark?

Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses have had to make changes to their marketing strategy as a lot of their budget goes into television adverts.

Issued by Channel Mobile 15 May 2015 11:00

Environmentally friendly purchases heat up in emerging markets
Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012 11:16

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