The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others.

By Chris Brewer 1 day ago

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to growing and developing ITM's strategic and implementation services to benefit brands and the OOH sector as a whole.

By Jessica Tennant 1 day ago

The agency-client disconnect: Where does it start and end?
The agency-client disconnect: Where does it start and end?

The client-agency dynamic is an interesting one - a relationship that needs to be fluid, high-energy, transparent and built on trust. Yet so often it's circumspect and overshadowed by a lack of respect, scepticism and unrealistic expectations. In a world that revolves around things as abstract as brands, perceptions and ideas, and where judgments are largely subjective, relationships are bound to be volatile and even emotionally charged.

By Andreas Smit, Issued by Isilumko Activate 2 days ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.

By Jessica Tennant 19 May 2017

12 signs your business model may be broken
12 signs your business model may be broken

The death of a business is not like a car crash and as sudden as many tend to presume, but disasters do happen whether you are prepared for them or not.

By Matt Brown 19 May 2017

Apex Awards jury announced
Apex Awards jury announced

The annual Apex Awards, hosted by the Association for Communication and Advertising (ACA), recognise and celebrate communications campaigns' performance excellence that have contributed tangibly to client's business and bottom line.

19 May 2017

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials, born between 1980 and 2000, have exceptional trendsetting power and businesses the world over are competing to capture their attention and a share of their wallets.

By Lauren Hartzenberg 18 May 2017

Wong Wai Kit © –
Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the ma'n over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction.

By Leigh Andrews 18 May 2017

rawpixel ©
Marketing Research Foundation replaces Saarf

Following widespread industry support for the Marketing Association of SA (MA(SA)), the Advertising Media Forum (AMF) and ACA, Saarf will be replaced by the new Marketing Research Foundation (MRF).

17 May 2017

All for one: The idea of the multi-cultural friend group used to be a staple of rainbowist advertising.
Can we talk about race and advertising?

What's it like as a person of colour working in the ad industry?

By Nas Hoosen 15 May 2017

SAFREA presents career-building tips for freelance creatives at Madex event in Johannesburg
SAFREA presents career-building tips for freelance creatives at Madex event in Johannesburg

Freelance creatives looking to get an edge in the job market are the focus of an upcoming session from The Southern African Freelancers' Association (SAFREA) at Madex in Johannesburg.

Issued by SAFREA 15 May 2017

SA's top marketing minds at the Cape Town IMC Conference
SA's top marketing minds at the Cape Town IMC Conference

Twelve keynote presentations, two heated panel discussions, plenty of networking platforms and learning content all packed into one exhilarating day at the White Space in Salt River, Cape Town.

Issued by IMC Conference 14 Mar 2017

SAFREA releases first-ever freelance media trends and income report
SAFREA releases first-ever freelance media trends and income report

The Southern African Freelancers' Association (SAFREA) has released groundbreaking research into the local freelance economy with the 2016 SA Freelance Media Industry and Rates Report.

Issued by SAFREA 25 Jan 2017

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