Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.
9 hours ago
Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.
Thomas Sepheka 3 days ago
The world needs to bet on Africa to feed the 9 billion people that will inhabit the planet by 2050, as Africa has 65% of the uncultivated arable land left in the world.
3 days ago
Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.
Gilbert Saggia 19 Oct 2017
Africa must focus on young people, empower women and girls, and be innovative in leveraging resources and financing for development, United Nations secretary-general, António Guterres, said as the UN kicked off Africa Week.
19 Oct 2017
Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.
Leigh Andrews 16 Oct 2017
As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.
16 Oct 2017
The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.
17 Aug 2007
SuperSport is to bring to the screen the third edition of the SuperSport Under-19 football tournament in South Africa.
Emeka Enyadike 8 Aug 2007
Government communications company is allegedly denying advertising to newspaper in retaliation for critical story.
2 Aug 2007
The Apprentice is one of the most globally recognized reality television franchises and the programme has, since it was launched in the US three years ago by Donald Trump, been replicated in 23 countries around the world.
27 Jul 2007
Investigative reporter for the Weekly Observer in Uganda, Richard Kavuma outstripped more than 1500 other African journalists to lift CNN's/Multichoice's African Journalist of the Year in Cape Town at the weekend.
23 Jul 2007
The Media Institute of Southern Africa (MISA) has extended the deadline for entries for the annual John Manyarara Investigative Journalism Award to April 10, 2004.
MISA 31 Mar 2004