Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.
7 hours ago
Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.
Thomas Sepheka 3 days ago
The world needs to bet on Africa to feed the 9 billion people that will inhabit the planet by 2050, as Africa has 65% of the uncultivated arable land left in the world.
3 days ago
Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.
Gilbert Saggia 19 Oct 2017
Africa must focus on young people, empower women and girls, and be innovative in leveraging resources and financing for development, United Nations secretary-general, António Guterres, said as the UN kicked off Africa Week.
19 Oct 2017
Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.
Leigh Andrews 16 Oct 2017
As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.
16 Oct 2017
JOHANNESBURG: AMEP, the event organiser of the Maputo International Advertising Festival, has announced that the annual event is now open for entry submissions. The festival recognises advertising agencies, producers and other communication companies worldwide, but specifically from Southern Africa and Indian Ocean regions.
9 Mar 2010
MAPUTO: MISA-Mozambique recently conducted a study on behalf of UNESCO on the landscape of media development in Mozambique. The findings were launched at a conference on 10 February 2010 in Maputo.
15 Feb 2010
The Liberty Group announces new team for Rest of Africa to drive strategic growth.
16 Aug 2007
Apparently upset over election coverage, a Malian politician has assaulted a journalist.
2 Aug 2007
Cape Town-based telecommunications company, Yeigo, is one of the first companies worldwide to have developed mobile Voice over Internet Protocol (VoIP), enabling it to offer cheaper and even free mobile calls.
4 Jun 2007
eLearning Africa, the Pan-African conference on ICT for development, education and training, expects more than 1200 participants to attend the second annual event which takes place from 28-30 May 2007 in Nairobi, Kenya.
18 May 2007