When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
Egyptian billionaire and telecoms tycoon Naguib Sawiris plans to launch new television channels to counter what he describes as increasing social and religious conservatism in the Arab Muslim country.
7 Nov 2007
The University of Stellenbosch Business School (USB) is bringing its countrywide and cross-border tour of its high-level talk series, Leader's Angle, to Gaborone in September – with a well-known South African chairman of companies and former South African ambassador to Belgium as speaker.
USB-ED 5 Sep 2007
Nigeria has beaten South Africa in the roll-out of the DVB-H mobile TV... Details Nigeria, MultiChoice Africa's local business partner in Nigeria, has launched Africa's first commercial mobile broadcast TV service in the city of Abuja.
30 Aug 2007
MagnaQuest Technologies Pty Ltd, a global customer management and billing solution provider with its headquarters in Hyderabad, India, has announced that its flagship product MQSubscribe has been chosen by Gateway Broadcast Services.
28 Aug 2007
The Advertising Performance Excellence (APEX) awards have just increased in magnitude following a decision by the custodians of the awards, the Association for Communication and Advertising (ACA), to extend entry to the rest of the continent.
28 Aug 2007
Tanzania, Ghana are two of the top 10 global reformers for 2005-2006 and the continent as an entity moved up the rankings.
24 Aug 2007
President Mwai Kibaki has refused to sign a media bill into law on the grounds that a last-minute amendment limiting the confidentiality of sources posed a threat to press freedom.
24 Aug 2007
Mobile phones have revolutionised communication in Africa - even during elections.
30 Jul 2007
Press freedom suffered a substantial worldwide decline in 2003, according to a major study released internationally today by Freedom House. Legal harassment, political pressure, and violence by state and non-state actors against journalists combined to worsen conditions in many countries, resulting in the second consecutive year of a global decline in freedom for news media.
6 May 2004
The newest addition to the Johnnic Communications' stable, Business Day Africa, a weekly newspaper destined for the African continent, was published today, October 31, 2003.
PR Newswire 31 Oct 2003