Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.
1 day ago
Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.
Thomas Sepheka 3 days ago
The world needs to bet on Africa to feed the 9 billion people that will inhabit the planet by 2050, as Africa has 65% of the uncultivated arable land left in the world.
20 Oct 2017
Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.
Gilbert Saggia 19 Oct 2017
Africa must focus on young people, empower women and girls, and be innovative in leveraging resources and financing for development, United Nations secretary-general, António Guterres, said as the UN kicked off Africa Week.
19 Oct 2017
Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.
Leigh Andrews 16 Oct 2017
Malawi President Bingu wa Mutharika likened the run-away Malawi economy to that of the ‘Asian Tigers' of Taiwan, Hong Kong, China, Korea, Singapore and Malaysia in his state of the nation address when he opened the 41st parliament session on Tuesday, 23 June 2009.
Gregory Gondwe 25 Jun 2009
Recordings of rarely heard traditional African music collected over a period of 50 years by music historian Hugh Tracey are now available to anyone on earth via the internet. The International Library of African Music (Ilam), based at Rhodes University in the Eastern Cape, is in the process of digitising the music, which Tracey recorded in the southern, eastern and central regions of Africa.
Khanyi Magubane 23 Jun 2009
Malawi is now ranked world second from Qatar as the fastest growing economy. To achieve this it has, to an extent, been deaf to some of the dictates from the Bretton Wood Institutions; the World Bank and the International Monetary Fund (IMF).
Gregory Gondwe 15 Jun 2009