Nuremberg, Germany: An international GfK survey on the extent to which citizens trust various professional groups and organizations has found that while fire-fighters enjoy the highest levels of trust internationally, marketing specialists and the clergy have suffered a considerable deterioration in their reputation, and trust in politicians has also fallen once again. And more bad news for the advertising and media sectors... Over half of respondents expressed criticism of lawyers, bankers, trade unions, journalists, marketing specialists, managers, advertising experts and politicians. Conversely, the reputation of the police and judges has improved significantly. Bankers have also seen a slight recovery in their image at international level. These are the findings of the GfK Trust Index 2010, which has been conducted by GfK Custom Research in 19 countries.
14 Jun 2010 11:48