Ghanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7, claiming to be the only app in the Google Play Store that lets users play back African radio shows as soon as they air.
Tom Jackson 18 hours ago
Established just five years ago, Botswana's Competition Authority has helped reinject millions of dollars into local businesses and save thousands of jobs in an economy where unemployment persists at around 20%.
1 day ago
Betway, one of the world's largest online and mobile betting platforms, launched in Kenya in late 2015. But in a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to stand out from the clutter and ultimately differentiate itself as a brand that the Kenyan market could resonate with.
34° 2 days ago
A frequent question I hear from senior global marketers is, "How can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI.