Samsung partners with Zamtel to launch Galaxy S4

Zamtel in partnership with Samsung has unveiled the fourth generation Samsung Galaxy Series of mobile phones, the Galaxy S4, designed to meet the business and personal communication needs of our time. 23 May 2013 10:20

Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34