Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.
By Pierre Cassuto 28 Jul 2014 14:58
The latest Drive Dry campaign, 'Go Places with Drive Dry' launched this past weekend, targeting South Africa's social drinking hot spots over the next month.
28 Jul 2014 13:02
Communications Minister Faith Muthambi says she has filed an affidavit opposing the DA court bid to reverse the SABC board's decision to appoint Hlaudi Motsoeneng permanently as chief operations officer.
By Quinton Mtyala and Jan-Jan Joubert 28 Jul 2014 07:25
A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng. The initiative, Phakama Women's Academy, is a corporate social investment (CSI) programme from VWV, the brand experience agency.
By Danette Breitenbach 28 Jul 2014 07:11
Associated Media Publishing has just announced that the South African edition of O, The Oprah Magazine will publish its final issue in September 2014.
25 Jul 2014 11:04
What is the cloud? How do I connect to the cloud? What can the cloud do for me?
By Rudolph von Abo 25 Jul 2014 09:00
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.
By Matthew Arnold 22 Jul 2014 15:01