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Dialling into South African advertising with +27
Dialling into South African advertising with +27

I've always thought it clever to refer to cities by their dialing codes, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...

By Leigh Andrews 27 Jul 2015 14:00

Programmatic buying comes to South Africa
Programmatic buying comes to South Africa

When technology and advertising converge, the result is programmatic buying...

27 Jul 2015 14:00



SPARK Media to sell print, digital for Caxton
SPARK Media to sell print, digital for Caxton

Caxton has launched its new media sales house that covers print and digital platforms - SPARK Media. The subsidiary has fused NAB, the local newspaper's national advertising sales company, and Habari Media, specialists in digital sales...

27 Jul 2015 14:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

IPRA 2015 World Congress: A collection of world-class leaders
IPRA 2015 World Congress: A collection of world-class leaders

The International Public Relations Association (IPRA) and their official partner, the Public Relations Institute of South Africa (PRISA), have pleasure in announcing the exciting speaker line-up for the IPRA 2015 World Congress which takes place 27-29 September 2015. The Congress boasts a host of remarkably diverse international speakers and participants from around the globe, from all walks of life, varied professional backgrounds, but all gifted in the art of communication. Topics will be in-line with the theme for this Congress - Leadership in Communication - the way to Trust. There is something for every level and type of delegate - PR agencies, in-house PR managers, and public affairs directors, the corporate sector, government officials, NGOs and academics.

Issued by IPRA 27 Jul 2015 13:00

Our predictions on the future of SEO - 360eight
Our predictions on the future of SEO

The upheavals in SEO over the last few years have been quite dramatic and, it seems, this trend is set to continue into the future.

Issued by 360eight 27 Jul 2015 12:25

New blog for Sawubona magazine
New blog for Sawubona magazine

As an extension of Sawubona magazine, Ndalo Media has launched a blog, #SawubonaBlog...

27 Jul 2015 12:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globally

80% of B2C marketers rate social media content marketing as the most effective.

By Louise Marsland 23 Jul 2015 08:21

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck, CEO at Joe Public, about what it takes to win an APEX award - particularly that elusive Grand Prix - and his desire to see more involvement from the industry...

By Ann Nurock 22 Jul 2015 14:06

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid - Knowledge Resources
How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!

Issued by Knowledge Resources 22 Jul 2015 11:44

How do you boil a frog?
How do you boil a frog?

According to the classic anecdote - Very slowly...

By John Laurence 21 Jul 2015 14:00

[Content Marketing] Content marketing trends
[Content Marketing] Content marketing trends

"Content marketing is marketing that has everything to do with the consumer, not the product."

By Louise Marsland 21 Jul 2015 06:20