Auctoritas - the original Latin word for "authority", means "the right to exercise power given by the State (in the form of government, judges, police officers, etc.), or by academic knowledge of an area (someone that can be an authority on a subject)".
Joseph Neusu 1 hour ago
The winners of the first ever D&AD Impact Awards were announced on 27 September at The PlayStation Theater in New York City. 20 Brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.
1 hour ago
BUDAPEST: Gamification could be used to drive financial literacy in SA where education remains one of the biggest obstacles to achieving widespread adoption of digital payment technology, Mark Elliott, president of MasterCard in SA, said on Tuesday.
Hanna Ziady 2 hours ago
According to research conducted by Ads24, the Afrikaans market is the second biggest market in South Africa.
19 hours ago
The life of the entrepreneur can seem highly attractive to those looking from the outside. Who would not be attracted by the lure of greater freedom, independence and individual sovereignty that are part and parcel of the life of an entrepreneur?
Jonathan Stewart 20 hours ago
Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable.
Tyron Love 21 hours ago
If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.
Bandile Ndzishe 1 day ago
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?
Bonnie Ramaila 3 days ago
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.
According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.
23 Sep 2016
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.
Deirdre Elphick-Moore 23 Sep 2016
The most important first step taken by any classical marketer is the decision of which consumers to target.
Ross Sergeant 22 Sep 2016