From the page to the stage
Topco Media 12 hours ago
Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general?
The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.
Out of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope's international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017.
Dentsu Aegis Network 13 hours ago
Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere.
Brendan Seery 14 hours ago
Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.
Litha Communications 15 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 1 day ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017