MARKETING & MEDIA
[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I think her story is edgy. I think it was brave of her to leave the ever-rising star of Google to take to the helm of the former rising star of Yahoo. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article
is about radio).
21 May 2013 08:01MARKETING & MEDIA
[Mike Taberner] Great brands have many things in common: they have visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They, almost without exception, also have a focus on including their employees in their marketing efforts.
21 May 2013 05:17MARKETING & MEDIA
SA Sports & Health Monthly (SHM), a new generalist, multi-sports magazine title aimed at the sports crazy South African spectator and serious amateur, will be launching in the third quarter of this year, Chapel Lane Media has announced.
19 May 2013 19:59MARKETING & MEDIA
Well, perhaps not necessarily no sex talk at all, but there was one sex talk that got Metro FM all hot and bothered... The station this week banished drive time presenter T-BO Touch and his team to the naughty corner, after their interview with sex educator Jade Zwane left management squirming.
24 May 2013 10:03MARKETING & MEDIA
[Sara Butchart] Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.
18 May 2013 08:04MARKETING & MEDIA
[Sara Butchart] Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.
18 May 2013 08:04FINANCE & INSURANCE
Credit retailers' share prices came under varying degrees of pressure in the wake of African Bank's warning over soaring bad debts. This has brought into focus the potential of credit retailers being vulnerable to higher levels of bad debt among borrowers.
20 May 2013 07:17HUMAN RESOURCES & RECRUITMENT
[Tasneem Mohamed] One third of employers will make a hiring decision in the first 90 seconds of a job interview. Research shows that a positive, upbeat attitude when you walk through the door accounts for 55% of the impact you make in an interview, while confident communication accounts for 38%.
21 May 2013 08:54MARKETING & MEDIA
[Chemory Gunko] Let's face it, with the economy's lacklustre performance over the past few years - and the subsequent budgetary constraints that have followed - we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
21 May 2013 07:18MARKETING & MEDIA
A new outdoor brand campaign went up in Johannesburg over the weekend to announce the launch of a new FM talk radio station, Power FM, set to launch by end of June 2013. Media operating group MSG Afrika Media, a subsidiary of MSG Afrika Investment Holdings, owns it.
21 May 2013 10:16
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