 | KENYA
[Ngugi Mungai] Assessment and reward programs are important concepts that can help an entrepreneur drive performance in the business... |
 | KENYA
[Carole Kimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. |
| KENYA
[Carole Kimutai] As a way of building the Kenyan brand, the country has launched Export Brands Kenya, a new marketing concept for Kenya's exports sector. This is Kenya's first ever attempt to showcase the country's export potential among local, regional and international audiences. |
| KENYA
[Carole Kimutai] Essar Telecom Kenya has signed a deal with Young & Rubicam Brands that consolidates all marketing communications activity behind the YU brand. The partnership allows the advertising agency to provide the YU brand with integrated marketing communication solutions through advertising, media buying, direct and digital marketing, as well as public relations. |
 | UGANDA  [Walter Wafula] Uganda is set to pursue at least 200 wealthy international investors operating in Europe, at the Uganda-United Kingdom Investment Forum taking place on 15 September 2010, at the Barbican Centre in London.
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| UGANDA
[Walter Wafula] Business executives and individuals can now issue digital contacts to their counterparts after BlueCube, a short messaging service (SMS) company, introduced a service to replace paper contacts with e-business cards. |
 | Hey penman! You do know you've just validated my article with this comment. I'm talking about endorsements not advertisements. Kenyan celebs have been featured on ads for decades but endorsement deals in Kenya have been, and still are, rare. |
| Thanks Jue. This is an avenue that hasn't been fully exploited. Go for it! |
 | A great article.
The hard work now is to convince the Corporates. I am totally sold to this and we do what is possible to influence endorsement. |
| UGANDA
[Walter Wafula] Caleb Owino, chief executive officer, Fireworks Advertising and marketing expert will be tutoring the "art" of personal branding in Kampala on 5 March 2010 when members of the 360° Network convene for another forum. |
| EAST AFRICA
[Walter Wafula] Finding contact information about businesses operating within the East African Community is set to ease following the publication of the East African Business Directory unveiled to the public yesterday, 9 February 2010, in Tanzania. |
| KENYA  [Carole Kimutai] The Marketing Society of Kenya (MSK) has again recognised companies and individuals who have made a difference in the field of marketing. A special award - Najivunia kuwa mkenya, a Swahili phrase meaning "I am proud to be Kenyan," was given to individuals who brought fame and fortune to Kenya.
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 | KENYA [Titus Kaloki] It was delightful to read in one of our common dailies, the Daily Nation, about how the corprate players in Kenya have come to see sense in product placement and sponsorship on popular TV shows. |
| KENYA [Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. |
| KENYA [Carole Kimutai] Earlier in the week, the Kenya ICT Board, a delegation of Kenyan industry players and stakeholders launched the country's BPO value proposition to the European market at the Call Centre Expo in Birmingham. |
| EAST AFRICA [Carole Kimutai] Less than 10 years ago, multinationals dominated Kenya's banking sector. Many Kenyans were unable to access banking services because they could not meet the minimum bank balance. That was until Equity Bank came into the market and revolutionalised the sector. |
| KENYA [Carole Kimutai] The World Economic Forum has selected 40-year-old James Shikwati as a young Global Leader 2008. Shikwati joins 245 leading executives, public figures and intellectuals – all 40 or younger – chosen from around the world. |
| KENYA [Carole Kimutai] The Kenya ICT Board yesterday launched the ICT Public Panels – special stakeholder forums that are designed to enable the private sector to collaborate with the government through the board to develop Kenya's ICT agenda. |
| TANZANIA [Carole Kimutai] Groupe Bank of Africa has announced the opening of BOA Bank-Tanzania). This move is driven by the growth potential in that country's banking industry. |
| KENYA [Carole Kimutai] It was pomp and colour during this year's Marketing Society of Kenya (MSK) awards gala on Friday, November 30. The event brought together more than 500 marketing professionals from various economic sectors. |
