[PAMRO 2012] Day 3: Measuring ROI on social media

[Carole Kimutai] Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.

Ugandans to join online debate on internet standards

[Walter Wafula] Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further.

YouTube pursues Ugandans with local edition

[Walter Wafula] YouTube, the popular online video transmitter has rolled out a local domain name for Uganda to enhance and ease access to relevant film content in the East African nation.

Kenya gets YouTube domain as internet users grow

[Carole Kimutai] Online video sharing site YouTube, has announced the launch of a Kenyan domain, www.youtube.co.ke. YouTube Kenya will offer video content from around the world through a local interface that will promote the most relevant content to Kenyans. Already Kenyan broadcasters Nation Media Group, the Standard Group Limited, and Homeboyz Entertainment Limited are among the top YouTube channels viewed.

Kenya: African Laughter launches service for media

[Carole Kimutai] African Laughter has launched an online news and information centre for the Kenyan media. The website is a press release news service for journalists and editors seeking extra news leads, or who want to stay abreast of the day's media events and releases.

Kenyan company launches social media monitor

[Carole Kimutai] Globetrack International (GTI), a Kenyan media monitoring company, has launched a social media monitoring service. Social media platforms, including Facebook, Twitter, LinkedIn, YouTube, MySpace and others, have become very popular in Kenya.

Google speaks two new Ugandan languages

[Walter Wafula] Luo and Runyakitara, two widely spoken languages in Uganda are the latest additions to Google's diction in the country. The two languages which are spoken by more than five million people, including Kenyan relatives of US President Barack Obama, were launched earlier this week at Makerere University in Kampala.

Ugandan women build alternative to YouTube

[Walter Wafula] A group of young innovative Ugandan women have set up a music video sharing website named U-2ube to provide an alternative to America's YouTube, for its audience.

New classified ads website for Uganda

[Walter Wafula] KwataDeal.com, a free classified advertisements website has been launched to help Ugandans buy and sell goods online. The website will complement free platforms like Facebook's Market Place and Iknowuganda.com which are currently the most popular free trading platform for Ugandans.

Facebook launches in Swahili

[Titus Kaloki] In yet another move to affirm Swahili as a lingua franca, Facebook launched its own version in the language. The event took place at one of Kenya' premiere schools, the Starehe Boys Centre. It is among the top high school institutions for boys and has produced a large majority of the present day political and business leaders in Kenya.