FMCG In brief South Africa

Hooch Fox ginger beer on the loose

Hooch Fox has just unleashed an all new taste sensation - Limited Edition Spicy Ginger Beer. Said to be South Africa's first ever alcoholic ginger beer, this clever mix of an old flavour classic with a naughty twist is perfect for those long, hot and lazy summer days. The label was designed by Creative Performance and the campaign design was co-ordinated by Fresh. It is available in a case configuration of 4 x 6 units, and will retail for approximately R9.95 per unit or R48.95 for a six pack.

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