Retail In brief South Africa

Black Coffee unveils new Axe fragrance, competition

DJ Black Coffee has unveiled his very own limited edition Axe fragrance, Axe Black. The fragrance's bottle will feature DJ Black Coffee on the can.

As part of the fragrance's launch, consumers stand a chance to win a one-of-a-kind Axe house party, headlined by DJ Black Coffee featuring some of today's top South African music talent.

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