Zando recorded 67% of total mobile sales through its platform on Black Friday, which is up 52% from the previous year.
By midday on Black Friday, the e-commerce platform had already exceeded the total order volume of last year's entire Black Friday, indicating a massive increase in sales and traffic. The top-selling categories on the site were sneakers, womenswear, and shoes.
Zando newsletter subscribers were given early access to preview deals including the 90% sale, in the days leading up to Black Friday.
