Editor's column

ANC needs a brand makeover - 2 Oct 2012

By Rod Baker, content director

Thabani Khumalo says there are times in the life cycle of any brand when it needs to be refreshed, restructured, revitalised, rejuvenated, re-worked, repositioned and even re-launched to take it to a different level. That's why he reckons brand ANC needs to be re-charged.

Getting mobile, we are assured that Alan Knott-Craig does not have "daddy" issues. Nor does he want to be remembered as a king of sexed-up adverts.

Agriculture is a crucial pillar of the South African economy and a significant earner of foreign exchange, and it seems in the area of exports, SA fruit is crucial for development. That is what growers are telling UK shoppers, and according to Fresh Fruit Portal, South Africa's deciduous fruit producers hope to increase SA fruit consumption in the UK in 2013 with a marketing campaign illustrating the industry's positive contribution to job creation and sustainable practices in the country.

Finally, in another crucial area of the economy, auto leasing and finance organisations are to diversify into new markets and services. According to a KPMG report, the finance and lease businesses of automotive original equipment manufacturers (OEMs) would stand to benefit by adjusting their operating models to meet the changing global conditions.
    
 
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